top of page

Search


Ad Guru John Winsor says Radio Needs a New Business Model
John Winsor is the head of a fabulous new agency called Victors & Spoils. John is the author of Flipped: How Bottom-Up Co-Creation is...
mramsey1
Sep 6, 2011


Talent Coach Valerie Geller goes “Beyond Powerful Radio” – Part 2
I’m a firm believer in the notion that what’s between what used to be called “records” is what’s most important for radio’s future over...
mramsey1
Aug 17, 2011


Talent Coach Valerie Geller goes “Beyond Powerful Radio” – Part 1
Personality is central to radio’s advantage over other media now and into the future. So how can you find (and be) a better one? Those...
mramsey1
Aug 11, 2011


Where is Radio (Online and On-Air) Headed?
Recently the good folks at Spacial Audio Systems interviewed me about all kinds of issues related to the trajectory of online (and...
mramsey1
Aug 7, 2011


Our Podcasts are a Mess – Here’s how to Make Them Better
Most broadcasters get the logic for providing audio content online by streaming and on-demand. We focus a lot on streaming because it’s...
mramsey1
Jul 28, 2011


How Social Media can help build a Massively Big Audience
Michael Stelzner is the creator of the fantastic site SocialMediaExaminer.com, one of the leading – if not the leading – social media...
mramsey1
Jul 11, 2011


Social Media Week comes to Mark Ramsey Media
It’s social media week here on the MRM blog! I’m going to kick off with a conversation about Facebook – does it matter for your broadcast...
mramsey1
Jul 11, 2011


Radio can be Better – Radio can be More
Anyone who is a “radio naysayer” is really telling radio “you can be more – you can be better.” And I think that’s a good thing. Watch...
mramsey1
Jul 6, 2011


A New Solution to Power Local Advertising for Radio
How much potential radio revenue is left on the table in your market? What if radio were less scary or complicated to buy for small- and...
mramsey1
Jun 28, 2011


Why Radio Needs Video that “Doesn’t Suck”
Many radio broadcasters still don’t understand that video is an important component of their digital strategy, let alone understand that...
mramsey1
Jun 27, 2011


The Problem is Radio’s Business Model
The more you profit from the status quo, the less inclined you may be to make the moves necessary to thrive in the future. This was the...
mramsey1
Jun 21, 2011


Radio Must be an “Entertainment Experience”
MarketWatch and also the first president of CBS Digital. We talked at length about the challenges media in general – and radio in...
mramsey1
Jun 14, 2011


Are We Innovative Enough?
The short answer is “no.” In the mediaverse where there are no lines between radio and other media, we have the “permission” of each of...
mramsey1
Jun 5, 2011


What are you “Famous” for?
In our zeal to stand for so much, we too often end up standing for nothing at all. What are you famous for? Can you fit it into one...
mramsey1
May 15, 2011


Strategies to Monetize Your Digital Assets Now
What is it going to take for the radio industry to profit from its digital potential? That’s the topic I took up with Brian Benedik,...
mramsey1
May 2, 2011


Online Radio just became More Legit
Last week the Media Rating Council bestowed their accreditation on Triton Digital Media’s (formerly AndoMedia’s) measurement platform for...
mramsey1
Apr 11, 2011


Your Radio Station is Not Different Enough
There’s differentiation – and then there’s meaningful differentiation. Real differentiation. Most of what passes for differentiation in...
mramsey1
Apr 7, 2011


5 Questions to Dramatically Improve your Digital Platform
It’s not a website, it’s a platform. Or at least it should be. What’s the difference between a website and a platform? And how do you...
mramsey1
Mar 29, 2011


The Most Important Question you should ask about your Radio Brand’s Website
“What should I do with my website?” That’s one of the most common questions broadcasters ask. And it’s quickly followed by “Can you show...
mramsey1
Mar 22, 2011


How to Transform your Morning Show into Superstars
Morning Show superstars are something almost every broadcaster wants and only a precious few have. So how do you get from here to there?...
mramsey1
Mar 16, 2011
bottom of page