Ad Guru John Winsor says Radio Needs a New Business Model
John Winsor is the head of a fabulous new agency called Victors & Spoils. John is the author of Flipped: How Bottom-Up Co-Creation is...
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mramsey1
- Aug 17, 2011
Talent Coach Valerie Geller goes “Beyond Powerful Radio” – Part 2
I’m a firm believer in the notion that what’s between what used to be called “records” is what’s most important for radio’s future over...
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mramsey1
- Aug 11, 2011
Talent Coach Valerie Geller goes “Beyond Powerful Radio” – Part 1
Personality is central to radio’s advantage over other media now and into the future. So how can you find (and be) a better one? Those...
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mramsey1
- Aug 7, 2011
Where is Radio (Online and On-Air) Headed?
Recently the good folks at Spacial Audio Systems interviewed me about all kinds of issues related to the trajectory of online (and...
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mramsey1
- Jul 28, 2011
Our Podcasts are a Mess – Here’s how to Make Them Better
Most broadcasters get the logic for providing audio content online by streaming and on-demand. We focus a lot on streaming because it’s...
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mramsey1
- Jul 11, 2011
How Social Media can help build a Massively Big Audience
Michael Stelzner is the creator of the fantastic site SocialMediaExaminer.com, one of the leading – if not the leading – social media...
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mramsey1
- Jul 11, 2011
Social Media Week comes to Mark Ramsey Media
It’s social media week here on the MRM blog! I’m going to kick off with a conversation about Facebook – does it matter for your broadcast...
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mramsey1
- Jul 6, 2011
Radio can be Better – Radio can be More
Anyone who is a “radio naysayer” is really telling radio “you can be more – you can be better.” And I think that’s a good thing. Watch...
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mramsey1
- Jun 28, 2011
A New Solution to Power Local Advertising for Radio
How much potential radio revenue is left on the table in your market? What if radio were less scary or complicated to buy for small- and...
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mramsey1
- Jun 27, 2011
Why Radio Needs Video that “Doesn’t Suck”
Many radio broadcasters still don’t understand that video is an important component of their digital strategy, let alone understand that...
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mramsey1
- Jun 21, 2011
The Problem is Radio’s Business Model
The more you profit from the status quo, the less inclined you may be to make the moves necessary to thrive in the future. This was the...
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mramsey1
- Jun 14, 2011
Radio Must be an “Entertainment Experience”
MarketWatch and also the first president of CBS Digital. We talked at length about the challenges media in general – and radio in...
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mramsey1
- Jun 5, 2011
Are We Innovative Enough?
The short answer is “no.” In the mediaverse where there are no lines between radio and other media, we have the “permission” of each of...
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mramsey1
- May 15, 2011
What are you “Famous” for?
In our zeal to stand for so much, we too often end up standing for nothing at all. What are you famous for? Can you fit it into one...
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mramsey1
- May 2, 2011
Strategies to Monetize Your Digital Assets Now
What is it going to take for the radio industry to profit from its digital potential? That’s the topic I took up with Brian Benedik,...
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mramsey1
- Apr 11, 2011
Online Radio just became More Legit
Last week the Media Rating Council bestowed their accreditation on Triton Digital Media’s (formerly AndoMedia’s) measurement platform for...
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mramsey1
- Apr 7, 2011
Your Radio Station is Not Different Enough
There’s differentiation – and then there’s meaningful differentiation. Real differentiation. Most of what passes for differentiation in...
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mramsey1
- Mar 29, 2011
5 Questions to Dramatically Improve your Digital Platform
It’s not a website, it’s a platform. Or at least it should be. What’s the difference between a website and a platform? And how do you...
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mramsey1
- Mar 22, 2011
The Most Important Question you should ask about your Radio Brand’s Website
“What should I do with my website?” That’s one of the most common questions broadcasters ask. And it’s quickly followed by “Can you show...
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mramsey1
- Mar 16, 2011
How to Transform your Morning Show into Superstars
Morning Show superstars are something almost every broadcaster wants and only a precious few have. So how do you get from here to there?...
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