mramsey1Oct 1, 2015How Serial Went from Podcast to TV ShowAnyone who knows me or who has been following this blog for a while knows that I am a champion for the primacy of unique and compelling...
mramsey1Aug 30, 2015And Radio’s Secret Power is…Recently one of my radio clients explained how his 20-year-old daughter uses radio: “She chases her favorite songs around the dial,” he...
mramsey1Dec 16, 2014Your Radio Brand Should Have What Nobu’s HavingNobu Matsuhisa is a celebrity chef and restaurateur. So how could he possibly know what your audio brand is about? Well, creating audio...
mramsey1Oct 18, 2014Is There Love in your Audio Brand?In her book Marketing: A Love Story: How to Matter to Your Customers Everything was clean. It was easy to overlook the peeling corners of...
mramsey1Oct 6, 2014Who Says Radio Talent Can’t Compete with Hollywood?I’ve watched with some bemusement a debate in broadcasting circles: Does it makes sense for broadcasters to embrace an abundance of...
mramsey1Jul 9, 2014You Will Probably Do the Opposite of ThisWhy don’t we do what we know we need to do to make a difference in the world or our own industry? Or even a difference in our own lives?...
mramsey1May 13, 2014The “Eventizing” of RadioHere’s what radio can learn from Fox TV, courtesy of The Wrap: Fox’s emphasis next season is on “eventizing,” entertainment chief Kevin...
mramsey1May 5, 2014Does your Radio Positioning Suck?“If you repeat something often enough, folks will believe it.” That’s one of those old radio maxims that results from years of radio...
mramsey1Apr 30, 20146 Lessons for Radio from Game of ThronesThere’s a lot any radio brand can learn from watching TV, especially good TV. Take Game of Thrones, for example. Almost 7 million viewers...
mramsey1Sep 14, 2013What’s Your Sign?Before 1960, the drive-in was king. It was ground-zero for a demographic segment Hollywood had forgotten in its obsession to meet head on...
mramsey1Jul 30, 2013Lessons for Radio from a World-Class Brand: The San Diego ZooWhat could radio broadcasters possibly learn from a Zoo? Ask the folks at hivio, the first inaugural radio ideas festival, because this...
mramsey1Jul 3, 2013“Radio” is not a BrandWhen we say things like “let’s whip up a better story for radio to convince folks how important it is in their lives” we are fighting an...
mramsey1May 31, 2013How can Radio be Extraordinary?If we want our fans to spread the word about our radio brands, why don’t we create content that’s more remarkable to begin with? After...
mramsey1May 14, 2013Your PPM Strategy is Wrong: Word-of-Mouth Still MattersIt is almost impossible to count the ways in which playing to Arbitron’s PPM measurement methodology may provide short term gains for...
mramsey1May 9, 2013“Passion is the Great Persuader” – Q&A with Tom Asacker, Part 2This is Part 2 of my special conversation with branding guru and author Tom Asacker. If you missed Part 1 go here. Tom and I talk about...
mramsey1Feb 1, 2013Radio: Is Anybody in Charge of your Fans?It was my first visit to the Sundance Channel, and I was met with this visual: Not so much a “pop up” per se as in invitation to deepen a...
mramsey1Jan 15, 2013Impact Your Radio Audience the Dragonfly WayAndy Smith is the co-author of a fabulous new book called The Dragonfly Effect, a book about using social media to drive social change. A...
mramsey1Oct 3, 2012Consumers Don’t Care about your MessagesThere’s a difference between giving people what they desire and messaging them to convince them that what you have is what they desire....
mramsey1Jul 9, 2012Radio, Comic-Con, and the Future of EntertainmentComic-Con opens this week in San Diego. It’s ground zero for media and popular culture and one of the biggest star-studded events this...
mramsey1May 31, 2012Seth Godin on the Evolution from Advertising to MarketingThe following is transcribed from the Copyblogger podcast “Internet Marketing for Smart People Radio,” hosted by Robert Bruce. It’s an...