mramsey1Sep 30, 2015How Serial Went from Podcast to TV ShowAnyone who knows me or who has been following this blog for a while knows that I am a champion for the primacy of unique and compelling...
mramsey1Aug 30, 2015And Radio’s Secret Power is…Recently one of my radio clients explained how his 20-year-old daughter uses radio: “She chases her favorite songs around the dial,” he...
mramsey1Dec 16, 2014Your Radio Brand Should Have What Nobu’s HavingNobu Matsuhisa is a celebrity chef and restaurateur. So how could he possibly know what your audio brand is about? Well, creating audio...
mramsey1Oct 18, 2014Is There Love in your Audio Brand?In her book Marketing: A Love Story: How to Matter to Your Customers Everything was clean. It was easy to overlook the peeling corners of...