mrm-logo.png

MARK RAMSEY MEDIA

  • MRM BLOG

  • ABOUT MRM

  • CONTACT MARK

  • More

    Use tab to navigate through the menu items.
    • All Posts
    • Advertising
    • Apps
    • Apple
    • Arbitron
    • Audio Trends
    • Audio
    • Automotive
    • Books other
    • Books
    • Autonomous Vehicle
    • Christmas
    • Christian Radio
    • Branding
    • Comedy
    • Contesting
    • Connected Car
    • Facebook
    • Events
    • Digital Strategy
    • FM on Mobile Phones
    • Finance
    • formats
    • Funny
    • Gamification
    • Google
    • hear2.0 honors
    • HD Radio
    • hivio
    • Inside JAWS
    • Inside Star Wars
    Search
    How Serial Went from Podcast to TV Show
    mramsey1
    • Oct 1, 2015

    How Serial Went from Podcast to TV Show

    Anyone who knows me or who has been following this blog for a while knows that I am a champion for the primacy of unique and compelling...
    1 view0 comments
    And Radio’s Secret Power is…
    mramsey1
    • Aug 30, 2015

    And Radio’s Secret Power is…

    Recently one of my radio clients explained how his 20-year-old daughter uses radio: “She chases her favorite songs around the dial,” he...
    4 views0 comments
    Your Radio Brand Should Have What Nobu’s Having
    mramsey1
    • Dec 16, 2014

    Your Radio Brand Should Have What Nobu’s Having

    Nobu Matsuhisa is a celebrity chef and restaurateur. So how could he possibly know what your audio brand is about? Well, creating audio...
    3 views0 comments
    Is There Love in your Audio Brand?
    mramsey1
    • Oct 18, 2014

    Is There Love in your Audio Brand?

    In her book Marketing: A Love Story: How to Matter to Your Customers Everything was clean. It was easy to overlook the peeling corners of...
    1 view0 comments
    Who Says Radio Talent Can’t Compete with Hollywood?
    mramsey1
    • Oct 6, 2014

    Who Says Radio Talent Can’t Compete with Hollywood?

    I’ve watched with some bemusement a debate in broadcasting circles: Does it makes sense for broadcasters to embrace an abundance of...
    2 views0 comments
    You Will Probably Do the Opposite of This
    mramsey1
    • Jul 9, 2014

    You Will Probably Do the Opposite of This

    Why don’t we do what we know we need to do to make a difference in the world or our own industry? Or even a difference in our own lives?...
    1 view0 comments
    The “Eventizing” of Radio
    mramsey1
    • May 13, 2014

    The “Eventizing” of Radio

    Here’s what radio can learn from Fox TV, courtesy of The Wrap: Fox’s emphasis next season is on “eventizing,” entertainment chief Kevin...
    1 view0 comments
    Does your Radio Positioning Suck?
    mramsey1
    • May 5, 2014

    Does your Radio Positioning Suck?

    “If you repeat something often enough, folks will believe it.” That’s one of those old radio maxims that results from years of radio...
    2 views0 comments
    6 Lessons for Radio from Game of Thrones
    mramsey1
    • Apr 30, 2014

    6 Lessons for Radio from Game of Thrones

    There’s a lot any radio brand can learn from watching TV, especially good TV. Take Game of Thrones, for example. Almost 7 million viewers...
    0 views0 comments
    What’s Your Sign?
    mramsey1
    • Sep 14, 2013

    What’s Your Sign?

    Before 1960, the drive-in was king. It was ground-zero for a demographic segment Hollywood had forgotten in its obsession to meet head on...
    1 view0 comments
    Lessons for Radio from a World-Class Brand: The San Diego Zoo
    mramsey1
    • Jul 30, 2013

    Lessons for Radio from a World-Class Brand: The San Diego Zoo

    What could radio broadcasters possibly learn from a Zoo? Ask the folks at hivio, the first inaugural radio ideas festival, because this...
    2 views0 comments
    “Radio” is not a Brand
    mramsey1
    • Jul 3, 2013

    “Radio” is not a Brand

    When we say things like “let’s whip up a better story for radio to convince folks how important it is in their lives” we are fighting an...
    1 view0 comments
    How can Radio be Extraordinary?
    mramsey1
    • May 31, 2013

    How can Radio be Extraordinary?

    If we want our fans to spread the word about our radio brands, why don’t we create content that’s more remarkable to begin with? After...
    1 view0 comments
    Your PPM Strategy is Wrong: Word-of-Mouth Still Matters
    mramsey1
    • May 14, 2013

    Your PPM Strategy is Wrong: Word-of-Mouth Still Matters

    It is almost impossible to count the ways in which playing to Arbitron’s PPM measurement methodology may provide short term gains for...
    5 views0 comments
    “Passion is the Great Persuader” – Q&A with Tom Asacker, Part 2
    mramsey1
    • May 9, 2013

    “Passion is the Great Persuader” – Q&A with Tom Asacker, Part 2

    This is Part 2 of my special conversation with branding guru and author Tom Asacker. If you missed Part 1 go here. Tom and I talk about...
    5 views0 comments
    Radio: Is Anybody in Charge of your Fans?
    mramsey1
    • Feb 1, 2013

    Radio: Is Anybody in Charge of your Fans?

    It was my first visit to the Sundance Channel, and I was met with this visual: Not so much a “pop up” per se as in invitation to deepen a...
    0 views0 comments
    Impact Your Radio Audience the Dragonfly Way
    mramsey1
    • Jan 15, 2013

    Impact Your Radio Audience the Dragonfly Way

    Andy Smith is the co-author of a fabulous new book called The Dragonfly Effect, a book about using social media to drive social change. A...
    1 view0 comments
    Consumers Don’t Care about your Messages
    mramsey1
    • Oct 3, 2012

    Consumers Don’t Care about your Messages

    There’s a difference between giving people what they desire and messaging them to convince them that what you have is what they desire....
    0 views0 comments
    Radio, Comic-Con, and the Future of Entertainment
    mramsey1
    • Jul 9, 2012

    Radio, Comic-Con, and the Future of Entertainment

    Comic-Con opens this week in San Diego. It’s ground zero for media and popular culture and one of the biggest star-studded events this...
    1 view0 comments
    Seth Godin on the Evolution from Advertising to Marketing
    mramsey1
    • May 31, 2012

    Seth Godin on the Evolution from Advertising to Marketing

    The following is transcribed from the Copyblogger podcast “Internet Marketing for Smart People Radio,” hosted by Robert Bruce. It’s an...
    3 views0 comments
    1
    23
    CLICK HERE TO SUBSCRIBE TO BLOG!
    mrm-logowall.png

    CONTACT MARK RAMSEY

    Call 858.414.4191

    or email Mark Ramsey

    MARK HAS APPEARED ON: 

    appreance-on.png

    CONNECT WITH MARK:

    • Black Facebook Icon
    • Black Twitter Icon