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    Media Unplugged: The Strategy Behind Amazon’s Prime Video
    mramsey1
    • Apr 9, 2018

    Media Unplugged: The Strategy Behind Amazon’s Prime Video

    Photo by Wayne Low on Unsplash The strategy behind Amazon’s Prime Video. And… MoviePass and the magic power of data. Plus rants and raves...
    2 views0 comments
    Media Unplugged: Creating Your Own Podcast: A Big Waste of Time?
    mramsey1
    • Mar 11, 2018

    Media Unplugged: Creating Your Own Podcast: A Big Waste of Time?

    Creating your own podcast: A big waste of time? And… NBC/Universal cuts primetime ads by 20% – should you? Plus, rants and raves about...
    3 views0 comments
    Media Unplugged: Amazon Lands NFL Streaming Rights…So What?
    mramsey1
    • Apr 10, 2017

    Media Unplugged: Amazon Lands NFL Streaming Rights…So What?

    Amazon lands NFL streaming rights…So what? And… Should Twitter be charging? Plus, rants and raves about Netflix’s new ratings system, the...
    1 view0 comments
    Media Unplugged:  Apple Says Fake News Is “Killing People’s Minds” – Really?
    mramsey1
    • Feb 19, 2017

    Media Unplugged: Apple Says Fake News Is “Killing People’s Minds” – Really?

    Apple says fake news is “killing people’s minds” – really? And… Publishing platform Medium crashes – and idealism burns. Plus, rants and...
    2 views0 comments
    New Radio Competition from the New York Times
    mramsey1
    • Jan 31, 2017

    New Radio Competition from the New York Times

    Oh but so much more than that. From MediaPost: The New York Times will launch a new daily podcast hosted by Michael Barbaro called “The...
    2 views0 comments
    Media Unplugged: Apple is the New Hollywood!
    mramsey1
    • Jan 13, 2017

    Media Unplugged: Apple is the New Hollywood!

    Apple is the new Hollywood! And… You can’t fix Twitter. Plus, rants and raves about new products at CES that make perfectly good items...
    1 view0 comments
    Here’s How Radio Gets MORE Important In Cars
    mramsey1
    • Jan 5, 2017

    Here’s How Radio Gets MORE Important In Cars

    I have written extensively about the challenges radio will have in cars with a dashboard which is built to sync with Apple Carplay and...
    3 views0 comments
    Media Unplugged: The Best Marketer of the Year – Your Fans!
    mramsey1
    • Dec 12, 2016

    Media Unplugged: The Best Marketer of the Year – Your Fans!

    Will ad-blocking save the advertising industry? And… The best marketer of the year? Your fans! Plus, rants and raves about the app that...
    2 views0 comments
    hivio 2016: What’s the Future of ESPN Audio?
    mramsey1
    • Sep 20, 2016

    hivio 2016: What’s the Future of ESPN Audio?

    If ever there was a brand built on proprietary content, that brand is ESPN. Across all platforms, ESPN Audio offers more than 9,000 hours...
    1 view0 comments
    Your Audio Does Not Want to Go Viral
    mramsey1
    • Jan 15, 2016

    Your Audio Does Not Want to Go Viral

    Everybody wants to go viral. It’s as if your little corner of fame or infamy is not complete unless you have some tidbit of content...
    1 view0 comments
    Forget about Share-of-Ear
    mramsey1
    • Nov 30, 2015

    Forget about Share-of-Ear

    “Share-of-ear.” It’s a mantra among broadcasters nowadays. And I’m going to explain why you should forget about it. You know what it...
    3 views0 comments
    How Audio Advertising is Changing
    mramsey1
    • Jul 23, 2015

    How Audio Advertising is Changing

    What is the future of audio advertising? That’s what I set out to learn from a true expert: Kirsten Wolf, VP Media Director of Starcom...
    1 view0 comments
    Dear Media: We Hoaxed You! Love, Taylor Swift and Apple Music
    mramsey1
    • Jun 30, 2015

    Dear Media: We Hoaxed You! Love, Taylor Swift and Apple Music

    Was the Taylor Swift / Apple Music dustup nothing more than a premeditated hoax? Maybe! Listen to our argument! And… “I Want My MTV” is...
    1 view0 comments
    How to Make Your Online Audio Go Viral
    mramsey1
    • May 12, 2015

    How to Make Your Online Audio Go Viral

    Video goes viral, but what about audio? I have never even heard the expression “viral audio,” have you? “Going viral” means “being...
    0 views0 comments
    The Audio of Things
    mramsey1
    • Mar 4, 2015

    The Audio of Things

    Recent research indicated the surprising (to some) result that a relatively small fraction of consumers have a radio by their bedside,...
    2 views0 comments
    Your New Auto Dashboard Debuts This Month
    mramsey1
    • Jan 4, 2015

    Your New Auto Dashboard Debuts This Month

    In a preview of CES, The Hollywood Reporter cuts to the chase – the most fundamental reason why the technology of the car dashboard is...
    0 views0 comments
    Introducing “Media Unplugged” with Mark Ramsey and Tom Asacker
    mramsey1
    • Aug 22, 2014

    Introducing “Media Unplugged” with Mark Ramsey and Tom Asacker

    So what’s really going on in media today? What are the critical trends we need to focus on, and what do they mean for our future? It’s...
    2 views0 comments
    A New Tool to Make Audio Advertising Interactive – XAPPmedia
    mramsey1
    • Jun 19, 2014

    A New Tool to Make Audio Advertising Interactive – XAPPmedia

    You know the radio spots that give you an 800-number – and repeat it four times? Don’t you just love that? Or the ones that ask you to...
    1 view0 comments
    Stop Picking on Pandora, Radio
    mramsey1
    • Jan 28, 2014

    Stop Picking on Pandora, Radio

    So is Pandora “radio” or isn’t it? I have (correctly) argued “yes” here and here and here. “Radio” is a menu of value propositions –...
    1 view0 comments
    The Future of Radio is at the LA Podcast Festival
    mramsey1
    • Sep 26, 2013

    The Future of Radio is at the LA Podcast Festival

    What is the LA Podcast Festival? It’s a fan appreciation event packed with live performances from the biggest names in comedy podcasts,...
    2 views0 comments
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