Media Unplugged: The Strategy Behind Amazon’s Prime Video
Photo by Wayne Low on Unsplash The strategy behind Amazon’s Prime Video. And… MoviePass and the magic power of data. Plus rants and raves...
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mramsey1
- Mar 11, 2018
Media Unplugged: Creating Your Own Podcast: A Big Waste of Time?
Creating your own podcast: A big waste of time? And… NBC/Universal cuts primetime ads by 20% – should you? Plus, rants and raves about...
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mramsey1
- Apr 10, 2017
Media Unplugged: Amazon Lands NFL Streaming Rights…So What?
Amazon lands NFL streaming rights…So what? And… Should Twitter be charging? Plus, rants and raves about Netflix’s new ratings system, the...
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mramsey1
- Feb 19, 2017
Media Unplugged: Apple Says Fake News Is “Killing People’s Minds” – Really?
Apple says fake news is “killing people’s minds” – really? And… Publishing platform Medium crashes – and idealism burns. Plus, rants and...
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mramsey1
- Jan 31, 2017
New Radio Competition from the New York Times
Oh but so much more than that. From MediaPost: The New York Times will launch a new daily podcast hosted by Michael Barbaro called “The...
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mramsey1
- Jan 13, 2017
Media Unplugged: Apple is the New Hollywood!
Apple is the new Hollywood! And… You can’t fix Twitter. Plus, rants and raves about new products at CES that make perfectly good items...
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mramsey1
- Jan 5, 2017
Here’s How Radio Gets MORE Important In Cars
I have written extensively about the challenges radio will have in cars with a dashboard which is built to sync with Apple Carplay and...
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mramsey1
- Dec 12, 2016
Media Unplugged: The Best Marketer of the Year – Your Fans!
Will ad-blocking save the advertising industry? And… The best marketer of the year? Your fans! Plus, rants and raves about the app that...
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mramsey1
- Sep 20, 2016
hivio 2016: What’s the Future of ESPN Audio?
If ever there was a brand built on proprietary content, that brand is ESPN. Across all platforms, ESPN Audio offers more than 9,000 hours...
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mramsey1
- Jan 15, 2016
Your Audio Does Not Want to Go Viral
Everybody wants to go viral. It’s as if your little corner of fame or infamy is not complete unless you have some tidbit of content...
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mramsey1
- Nov 30, 2015
Forget about Share-of-Ear
“Share-of-ear.” It’s a mantra among broadcasters nowadays. And I’m going to explain why you should forget about it. You know what it...
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mramsey1
- Jul 23, 2015
How Audio Advertising is Changing
What is the future of audio advertising? That’s what I set out to learn from a true expert: Kirsten Wolf, VP Media Director of Starcom...
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mramsey1
- Jun 30, 2015
Dear Media: We Hoaxed You! Love, Taylor Swift and Apple Music
Was the Taylor Swift / Apple Music dustup nothing more than a premeditated hoax? Maybe! Listen to our argument! And… “I Want My MTV” is...
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mramsey1
- May 12, 2015
How to Make Your Online Audio Go Viral
Video goes viral, but what about audio? I have never even heard the expression “viral audio,” have you? “Going viral” means “being...
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mramsey1
- Mar 4, 2015
The Audio of Things
Recent research indicated the surprising (to some) result that a relatively small fraction of consumers have a radio by their bedside,...
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mramsey1
- Jan 4, 2015
Your New Auto Dashboard Debuts This Month
In a preview of CES, The Hollywood Reporter cuts to the chase – the most fundamental reason why the technology of the car dashboard is...
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mramsey1
- Aug 22, 2014
Introducing “Media Unplugged” with Mark Ramsey and Tom Asacker
So what’s really going on in media today? What are the critical trends we need to focus on, and what do they mean for our future? It’s...
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mramsey1
- Jun 19, 2014
A New Tool to Make Audio Advertising Interactive – XAPPmedia
You know the radio spots that give you an 800-number – and repeat it four times? Don’t you just love that? Or the ones that ask you to...
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mramsey1
- Jan 28, 2014
Stop Picking on Pandora, Radio
So is Pandora “radio” or isn’t it? I have (correctly) argued “yes” here and here and here. “Radio” is a menu of value propositions –...
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mramsey1
- Sep 26, 2013
The Future of Radio is at the LA Podcast Festival
What is the LA Podcast Festival? It’s a fan appreciation event packed with live performances from the biggest names in comedy podcasts,...
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