Radio’s Streaming Effort May Be Screwed – Part 2
Yesterday I published a piece that argued two things: First, the decline in streaming for broadcast radio stations is real – it’s a...
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mramsey1
- Sep 18, 2017
Radio’s Streaming Effort May Be Screwed – Part 1
It’s one of the most disturbing results from the recent Triton streaming audio trends report, and most broadcasters are looking the other...
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mramsey1
- Dec 2, 2016
And the Future of Radio is…
I love “future of radio” discussions, even though the premise of the phrase is completely wrong. Radio people care about “the future of...
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mramsey1
- May 12, 2016
The Death of the Mobile Phone Antenna
So the hot rumor about the forthcoming iPhone 7 is that it will lose something that has so far been taken for granted. I’m talking about...
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mramsey1
- Feb 17, 2016
What Making Radio Interactive Really Means
Remember when a toy was something somebody else made that you simply purchased? This week Mattel has announced a $300 3-D printer for...
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mramsey1
- Jan 15, 2016
Your Audio Does Not Want to Go Viral
Everybody wants to go viral. It’s as if your little corner of fame or infamy is not complete unless you have some tidbit of content...
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mramsey1
- Nov 17, 2015
Radio Social Media Managers Are Near Tears
Yesterday I published a post that detailed how the typical radio station’s Facebook strategy is, at best, off-base, and at...
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mramsey1
- Jul 13, 2015
What’s EXCLUSIVE about your Radio Brand?
If you aren’t the exclusive provider for something meaningful, you’re sunk. In April, I shared Bloomburg’s report that Apple Music’s...
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mramsey1
- Jul 10, 2015
How to Hire Radio Talent
This week I was called by a radio industry trade and asked an interesting question: How should radio stations hire differently in this...
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mramsey1
- May 12, 2015
How to Make Your Online Audio Go Viral
Video goes viral, but what about audio? I have never even heard the expression “viral audio,” have you? “Going viral” means “being...
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mramsey1
- May 6, 2015
How Many Cars will be Dashboard-Powered by Google and Apple?
There’s much interest and much consternation about the entry of Google and Apple into operating-system extensions for the car dashboard...
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mramsey1
- Mar 4, 2015
The Audio of Things
Recent research indicated the surprising (to some) result that a relatively small fraction of consumers have a radio by their bedside,...
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mramsey1
- Feb 23, 2015
A Choppy Stream Ahead for NextRadio
With a great flourish, the powers-that-be behind the NextRadio app have announced that this week shall begin a thunderous effort...
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mramsey1
- Jan 27, 2015
Is Streaming Momentum Stuck? Really?
There’s been lots of attention in the radio industry trades lately about the lack of audience momentum for many broadcasters in the...
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mramsey1
- Dec 12, 2014
What Radio Looks Like on Ford’s New Sync 3 for 2016
Never let it be said that the automakers don’t listen to feedback, because when it comes to Ford’s clunky Sync platform, they got an...
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mramsey1
- Dec 4, 2014
Would Today’s Youth Miss Radio if it Went Away?
In an article aptly titled “Young People Don’t Care About Newspapers, Old People Don’t Care About Smartphones,” Business Insider quoted...
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mramsey1
- Dec 2, 2014
3 Lessons Radio can Learn from Netflix
On the surface there are a zillion differences between radio brands and Netflix. One is local, while the other is national, even...
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mramsey1
- Sep 8, 2014
4 Things Radio Can Learn from Jeff Bezos’ Washington Post
Amazon founder Jeff Bezos has been the owner of the Washington Post for a year, and while his experiment at the Post remains a work in...
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mramsey1
- Jul 15, 2014
Maybe You’re Thinking about Digital for Radio All Wrong
What do VC’s look for when they invest in the startups which threaten mega-industries like radio? Marc Andreessen, VC and cofounder of...
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mramsey1
- May 26, 2014
Can Digital Revenue “Make Up” Lost Traditional Radio Revenue?
Are you wasting your time nursing digital pennies and dimes when the “big money” is in the dollars that flow to your coffers from...
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