mramsey1Sep 19, 2017Radio’s Streaming Effort May Be Screwed – Part 2Yesterday I published a piece that argued two things: First, the decline in streaming for broadcast radio stations is real – it’s a...
mramsey1Sep 18, 2017Radio’s Streaming Effort May Be Screwed – Part 1It’s one of the most disturbing results from the recent Triton streaming audio trends report, and most broadcasters are looking the other...
mramsey1Dec 2, 2016And the Future of Radio is…I love “future of radio” discussions, even though the premise of the phrase is completely wrong. Radio people care about “the future of...
mramsey1May 12, 2016The Death of the Mobile Phone AntennaSo the hot rumor about the forthcoming iPhone 7 is that it will lose something that has so far been taken for granted. I’m talking about...
mramsey1Feb 17, 2016What Making Radio Interactive Really MeansRemember when a toy was something somebody else made that you simply purchased? This week Mattel has announced a $300 3-D printer for...
mramsey1Jan 15, 2016Your Audio Does Not Want to Go ViralEverybody wants to go viral. It’s as if your little corner of fame or infamy is not complete unless you have some tidbit of content...
mramsey1Nov 17, 2015Radio Social Media Managers Are Near TearsYesterday I published a post that detailed how the typical radio station’s Facebook strategy is, at best, off-base, and at...
mramsey1Jul 13, 2015What’s EXCLUSIVE about your Radio Brand?If you aren’t the exclusive provider for something meaningful, you’re sunk. In April, I shared Bloomburg’s report that Apple Music’s...
mramsey1Jul 10, 2015How to Hire Radio TalentThis week I was called by a radio industry trade and asked an interesting question: How should radio stations hire differently in this...
mramsey1May 12, 2015How to Make Your Online Audio Go ViralVideo goes viral, but what about audio? I have never even heard the expression “viral audio,” have you? “Going viral” means “being...
mramsey1May 6, 2015How Many Cars will be Dashboard-Powered by Google and Apple?There’s much interest and much consternation about the entry of Google and Apple into operating-system extensions for the car dashboard...
mramsey1Mar 4, 2015The Audio of ThingsRecent research indicated the surprising (to some) result that a relatively small fraction of consumers have a radio by their bedside,...
mramsey1Feb 23, 2015A Choppy Stream Ahead for NextRadioWith a great flourish, the powers-that-be behind the NextRadio app have announced that this week shall begin a thunderous effort...
mramsey1Jan 27, 2015Is Streaming Momentum Stuck? Really?There’s been lots of attention in the radio industry trades lately about the lack of audience momentum for many broadcasters in the...
mramsey1Dec 12, 2014What Radio Looks Like on Ford’s New Sync 3 for 2016Never let it be said that the automakers don’t listen to feedback, because when it comes to Ford’s clunky Sync platform, they got an...
mramsey1Dec 4, 2014Would Today’s Youth Miss Radio if it Went Away?In an article aptly titled “Young People Don’t Care About Newspapers, Old People Don’t Care About Smartphones,” Business Insider quoted...
mramsey1Dec 2, 20143 Lessons Radio can Learn from NetflixOn the surface there are a zillion differences between radio brands and Netflix. One is local, while the other is national, even...
mramsey1Sep 8, 20144 Things Radio Can Learn from Jeff Bezos’ Washington PostAmazon founder Jeff Bezos has been the owner of the Washington Post for a year, and while his experiment at the Post remains a work in...
mramsey1Jul 15, 2014Maybe You’re Thinking about Digital for Radio All WrongWhat do VC’s look for when they invest in the startups which threaten mega-industries like radio? Marc Andreessen, VC and cofounder of...
mramsey1May 26, 2014Can Digital Revenue “Make Up” Lost Traditional Radio Revenue?Are you wasting your time nursing digital pennies and dimes when the “big money” is in the dollars that flow to your coffers from...