mramsey1Sep 20, 2018Pandora’s Future in Your CarToday Radio Ink reported that Pandora is being dropped from Toyota’s dash display. The report was based on an email sent to Toyota Entune...
mramsey1Mar 22, 20182 Minutes of Spots Per Hour – Radio’s Future?By now you’re probably familiar with the recently announced initiative from FOX that will reduce commercial content to just two minutes...
mramsey1Feb 20, 2018Can Analog Media Companies Drive Digital Revenue?There isn’t a broadcasting company that doesn’t hope that answer is “yes,” and guess what: “Yes” is right. A recent New York Times piece...
mramsey1Sep 6, 2017Here’s How Your Radio Company Can Make Some Money This OctoberEvery broadcaster is on the hunt for non-traditional revenue, right? Everyone wants to leverage their amazing audience attention and...
mramsey1Jun 29, 2017“Radio, Advertisers are Less Interested in an Audience and More Interested in a Buyer”Gordon Borrell has issued his latest report benchmarking local media’s digital revenues. Required reading for anyone in the local media...
mramsey1Jun 28, 2017“Radio is Shrinking, Give the Advertisers What They Want”Gordon Borrell has issued his latest report benchmarking local media’s digital revenues, and it’s another eye-opener. Here’s my full...
mramsey1Jun 21, 2017Audio Advertisers: It’s Time To Make Spots Much ShorterThis was the headline: “Fox adopting YouTube’s Six Second Ad Format.” “This is the first time that a broadcast television company has...
mramsey1Jun 16, 2017Let’s Face It: Your Advertising SucksSo I’m reading a headline predicting a 4% decline in radio advertising over the next year and another 4% decline the year after....
mramsey1Apr 5, 2017Advertisers Can Be Their Own Worst EnemiesWe had to produce some direct response ads for my podcast project (you’ve heard it, right?), but one of the would-be sponsors was a hard...
mramsey1Mar 16, 2017Where’s Radio’s Branded Content?I’m not in the business of crafting ads for clients. Let me get that out of the way right up front. And maybe that’s what permits me to...
mramsey1Feb 20, 2017It’s Time For Radio To Make Spots ShorterYouTube has announced that they will no longer support 30-second ads that viewers can’t skip, starting 2018. No more. Nada. Zip. Why? A...
mramsey1Jan 11, 2017Younger Audiences Hate Ads Even More Than You DoAccording to a new global media habits study from Kantar Millward Brown, if you think your audience hates advertising now, just wait. It...
mramsey1Nov 3, 2016The End of Advertising?We all know the folks in the print business are being squeezed by digital. At the New York Times total revenue fell 1% while Gannett Co....
mramsey1Aug 17, 2016This Will Revolutionize Radio Ad SalesIf you’re trying to grow radio ad revenue (or ad revenue from any audio or video platform), you should watch this presentation from...
mramsey1Aug 15, 2016Podcasting is Going to be Big BusinessThere’s lots of chatter about podcasting today – from hobbyists, from fans, and from the companies deeply embedded in the space. But all...
mramsey1Aug 1, 2016How Radio Ads Influence Generation XRemember Generation X? That’s the group that’s older than Millennials yet younger than Baby Boomers. They are today’s 35-54 demographic...
mramsey1Jun 22, 2016Five Ways to Dramatically Improve Audio AdvertisingAudio advertising sucks. It just does. Face it. But it doesn’t have to.Audio advertising sucks. But it doesn't have to. #hivio Click To...
mramsey1Apr 13, 2016Oh No! Listeners Switch Stations! It’s the End of the World!So people are freaking out about the new Edison data indicating that consumers – that’s you and me – switch stations 22 times in an...
mramsey1Mar 17, 2016Radio’s Advertising Spending Forecast – 2015 – 2020There’s a new report from one of my favorite media experts, Jack Myers, and it highlights advertising revenue projections for radio and...
mramsey1Jan 13, 2016The End of Commercial Clutter on Radio?If there’s any medium more cluttered with commercials than radio, that medium would be TV. Or is it? Some signs suggest that the...