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    Pandora’s Future in Your Car
    mramsey1
    • Sep 20, 2018

    Pandora’s Future in Your Car

    Today Radio Ink reported that Pandora is being dropped from Toyota’s dash display. The report was based on an email sent to Toyota Entune...
    27 views0 comments
    2 Minutes of Spots Per Hour – Radio’s Future?
    mramsey1
    • Mar 22, 2018

    2 Minutes of Spots Per Hour – Radio’s Future?

    By now you’re probably familiar with the recently announced initiative from FOX that will reduce commercial content to just two minutes...
    5 views0 comments
    Can Analog Media Companies Drive Digital Revenue?
    mramsey1
    • Feb 20, 2018

    Can Analog Media Companies Drive Digital Revenue?

    There isn’t a broadcasting company that doesn’t hope that answer is “yes,” and guess what: “Yes” is right. A recent New York Times piece...
    3 views0 comments
    Here’s How Your Radio Company Can Make Some Money This October
    mramsey1
    • Sep 6, 2017

    Here’s How Your Radio Company Can Make Some Money This October

    Every broadcaster is on the hunt for non-traditional revenue, right? Everyone wants to leverage their amazing audience attention and...
    3 views0 comments
    “Radio, Advertisers are Less Interested in an Audience and More Interested in a Buyer”
    mramsey1
    • Jun 29, 2017

    “Radio, Advertisers are Less Interested in an Audience and More Interested in a Buyer”

    Gordon Borrell has issued his latest report benchmarking local media’s digital revenues. Required reading for anyone in the local media...
    3 views0 comments
    “Radio is Shrinking, Give the Advertisers What They Want”
    mramsey1
    • Jun 28, 2017

    “Radio is Shrinking, Give the Advertisers What They Want”

    Gordon Borrell has issued his latest report benchmarking local media’s digital revenues, and it’s another eye-opener. Here’s my full...
    5 views0 comments
    Audio Advertisers: It’s Time To Make Spots Much Shorter
    mramsey1
    • Jun 21, 2017

    Audio Advertisers: It’s Time To Make Spots Much Shorter

    This was the headline: “Fox adopting YouTube’s Six Second Ad Format.” “This is the first time that a broadcast television company has...
    6 views0 comments
    Let’s Face It: Your Advertising Sucks
    mramsey1
    • Jun 16, 2017

    Let’s Face It: Your Advertising Sucks

    So I’m reading a headline predicting a 4% decline in radio advertising over the next year and another 4% decline the year after....
    2 views0 comments
    Advertisers Can Be Their Own Worst Enemies
    mramsey1
    • Apr 5, 2017

    Advertisers Can Be Their Own Worst Enemies

    We had to produce some direct response ads for my podcast project (you’ve heard it, right?), but one of the would-be sponsors was a hard...
    2 views0 comments
    Where’s Radio’s Branded Content?
    mramsey1
    • Mar 16, 2017

    Where’s Radio’s Branded Content?

    I’m not in the business of crafting ads for clients. Let me get that out of the way right up front. And maybe that’s what permits me to...
    2 views0 comments
    It’s Time For Radio To Make Spots Shorter
    mramsey1
    • Feb 20, 2017

    It’s Time For Radio To Make Spots Shorter

    YouTube has announced that they will no longer support 30-second ads that viewers can’t skip, starting 2018. No more. Nada. Zip. Why? A...
    2 views0 comments
    Younger Audiences Hate Ads Even More Than You Do
    mramsey1
    • Jan 11, 2017

    Younger Audiences Hate Ads Even More Than You Do

    According to a new global media habits study from Kantar Millward Brown, if you think your audience hates advertising now, just wait. It...
    3 views0 comments
    The End of Advertising?
    mramsey1
    • Nov 3, 2016

    The End of Advertising?

    We all know the folks in the print business are being squeezed by digital. At the New York Times total revenue fell 1% while Gannett Co....
    1 view0 comments
    This Will Revolutionize Radio Ad Sales
    mramsey1
    • Aug 17, 2016

    This Will Revolutionize Radio Ad Sales

    If you’re trying to grow radio ad revenue (or ad revenue from any audio or video platform), you should watch this presentation from...
    2 views0 comments
    Podcasting is Going to be Big Business
    mramsey1
    • Aug 15, 2016

    Podcasting is Going to be Big Business

    There’s lots of chatter about podcasting today – from hobbyists, from fans, and from the companies deeply embedded in the space. But all...
    0 views0 comments
    How Radio Ads Influence Generation X
    mramsey1
    • Aug 1, 2016

    How Radio Ads Influence Generation X

    Remember Generation X? That’s the group that’s older than Millennials yet younger than Baby Boomers. They are today’s 35-54 demographic...
    3 views0 comments
    Five Ways to Dramatically Improve Audio Advertising
    mramsey1
    • Jun 22, 2016

    Five Ways to Dramatically Improve Audio Advertising

    Audio advertising sucks. It just does. Face it. But it doesn’t have to.Audio advertising sucks. But it doesn't have to. #hivio Click To...
    3 views0 comments
    Oh No! Listeners Switch Stations! It’s the End of the World!
    mramsey1
    • Apr 13, 2016

    Oh No! Listeners Switch Stations! It’s the End of the World!

    So people are freaking out about the new Edison data indicating that consumers – that’s you and me – switch stations 22 times in an...
    9 views2 comments
    Radio’s Advertising Spending Forecast – 2015 – 2020
    mramsey1
    • Mar 17, 2016

    Radio’s Advertising Spending Forecast – 2015 – 2020

    There’s a new report from one of my favorite media experts, Jack Myers, and it highlights advertising revenue projections for radio and...
    2 views0 comments
    The End of Commercial Clutter on Radio?
    mramsey1
    • Jan 13, 2016

    The End of Commercial Clutter on Radio?

    If there’s any medium more cluttered with commercials than radio, that medium would be TV. Or is it? Some signs suggest that the...
    1 view0 comments
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