mramsey1Sep 25, 2013What’s REALLY Happening To Radio Listening? Read This…In order to rally and fight a problem, we must begin by recognizing its existence. The realities of changing consumer usage have...
mramsey1Jul 11, 2013Once Upon a Time in the Land of PPMAre you sick of this yet? PPM market. After many months of consistent and strong ratings performance, things nosedive. All at once. No...
mramsey1May 14, 2013Your PPM Strategy is Wrong: Word-of-Mouth Still MattersIt is almost impossible to count the ways in which playing to Arbitron’s PPM measurement methodology may provide short term gains for...
mramsey1Apr 23, 2013Dear Arbitron, What about Asian Americans?Arbitron makes no distinction between Asian Americans and any other group of non-Hispanic, non-African Americans in their sample. That...