In order to rally and fight a problem, we must begin by recognizing its existence. The realities of changing consumer usage have...

Are you sick of this yet? PPM market. After many months of consistent and strong ratings performance, things nosedive. All at once. No...

It is almost impossible to count the ways in which playing to Arbitron’s PPM measurement methodology may provide short term gains for...

Arbitron makes no distinction between Asian Americans and any other group of non-Hispanic, non-African Americans in their sample. That...

It’s not just the Mayan apocalypse that passed uneventfully, it’s also the announcement of another transition – the one that may...

One of my clients is a local media company with assets in broadcast, digital, and print.  It is what used to be called a “newspaper”...

Recently I heard a story of a station in a large market whose ratings have skyrocketed recently.  What sort of genius programming is...

Now that’s a post title which speaks for itself. And by “which is better?” I don’t mean “which is more accurate?” I mean which is better...

It’s not news that Arbitron has a problem with small samples in PPM markets. Every broadcaster in these markets has bumped into this...

Earlier this week, a number of leading broadcasters piped in on a scenario whereby Pandora and other online radio services would be...

Can you convert streaming metrics to shares and compare those shares to the numbers in an Arbitron ranker? Of course you can, but that...

Yesterday I talked with a broadcaster who is considering simulcasting their over-the-air stations with their online streams, including...

“Total Audience Measurement” (TAM).  That’s Arbitron’s term for their in-the-works scheme to count your listeners on whatever platform...

The following was written by Triton Media COO Mike Agovino and is reposted here with his permission.  I think Mike is completely right,...

Here’s my understanding of how PPM works: In any given quarter-hour under diary methodology, you used to have to listen at least five...

“We’re trying to make it…easy for people to listen on the radio.” With those words, ESPN 980 erected the equivalent of a pay wall when...

“We need more occasions.” That’s the kind of radio industry jargon that we can thank PPM for. Where once all of our focus was (quite...

Let’s suppose you create a great digital experience on your platform – maybe a great personalized version of your station or a customized...

Recently some shocking research on actual Arbitron PPM panelists was revealed in this blog and elsewhere.  The research was from...

Yesterday, I posted a conversation with Broadcast Architecture’s Allen Kepler about the video interviews he recently conducted with real...