A New Solution to Power Local Advertising for Radio
How much potential radio revenue is left on the table in your market?
What if radio were less scary or complicated to buy for small- and medium-sized businesses? Especially for those small- and medium-sized businesses which are comfortable with the kind of self-serve advertising platforms popularized by folks like Google and Facebook?
That’s where The Media Dash and their new product, The Media Dash Local, comes in:
The Media Dash Local, which provides an easy way for small- and mid-sized businesses to buy advertising on local radio stations and helps broadcasters sell premium on-air and streaming commercials. The Media Dash Local allows broadcasters to upload their premium inventory and other offerings, including station appearances, morning drive contests, event tickets, audio streaming and more. They can then customize their campaign start and end dates, length of spots, day parts and rates on the platform. Advertisers can develop a campaign by visiting their local market’s website and answering a few simple questions about what kind of company they are (apparel, home improvement, etc.), their location and timing of the campaign. They are then provided with a number of campaign options to choose from that fit these specifications and after selecting a campaign can either upload their commercial or work with The Media Dash to produce a commercial at no charge.
Check out this video illustration as Erin Collier, Executive Vice President, Director of Account Strategy at The Media Dash, walks me through the platform as I ask her all the questions that matter.
Prefer audio? Try this:
(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).
#erincollier #mediadash #radio #hear20 #local #featured #markramsey #Media #sales #radioindustry #revenue #markramseymedia #hear2com #advertising