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mramsey1
- Dec 11, 2018
Media Unplugged: Overpriced Shoes? A Hail Mary “Payless”
Overpriced shoes? A Hail Mary “Payless.” And… Will malls look more like…towns? Plus, rants and raves on Youtube “Superwoman” Lilly Singh, Capital One Cafe’s, and personalized celebrity videos from Cameo.com It’s episode 89 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you’re reading this by email, click here for the audio. Sample and subscribe
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mramsey1
- Dec 3, 2018
Mark Ramsey Media Announces New Division – for Christian Broadcasters
Today I’m proud to announce something new: A new division of my company, Mark Ramsey Media. For many years we have served the research needs of all broadcasters everywhere. That will not change. Christian broadcasters, however, are a special subset with special needs and – in many cases – a business model driven by fans, not by ratings. Over time, my company has become the leading strategic research firm for Christian radio. So now we’re doubling down with a new division buil
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mramsey1
- Oct 30, 2018
Media Unplugged: Can Netflix Become HBO Before HBO Becomes Netflix?
Can Netflix become HBO before HBO becomes Netflix? And… Can Radio survive without passion? Plus, rants and raves on Netflix’s “The Haunting of Hill House,” the demise of SEARS, and more. It’s episode 88 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you’re reading this by email, click here for the audio. Sample and subscribe to Media Unplugged a
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mramsey1
- Sep 20, 2018
Pandora’s Future in Your Car
Today Radio Ink reported that Pandora is being dropped from Toyota’s dash display. The report was based on an email sent to Toyota Entune users by the carmaker. Is this dire for Pandora? Should radio be celebrating? No. And no. I own a late model Toyota and I received that email. First, anyone who is forced to suffer Toyota’s miserable Entune entertainment system knows it’s easily the worst thing about their Toyota which, fortunately, can be easily circumvented by accessing t
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mramsey1
- Jun 21, 2018
Media Unplugged: Are Smartphones Killing Websites?
Are smartphones killing websites? And… Facebook is losing its cool among teens. Plus, rants and raves about IHOP (or is it IHOB?), the “Truth Initiative,” and more. It’s episode 84 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you’re reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at iTunes. Or do the sa
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mramsey1
- Jun 13, 2018
Introducing Inside JAWS
You’re gonna need a bigger set of earbuds. I’m proud to announce the introduction of my latest collaboration with the peerless audio genius Jeff Schmidt. It’s the story about a classic movie and its inspirations. A tale of a modest thriller that became an ordeal and then a disaster and then a phenomenon and then a classic. A story of one man, a fresh-faced, inexperienced director who nearly wrecked his promising career and became the most important filmmaker of our era. This
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mramsey1
- May 17, 2018
Media Unplugged: Do Influencers Really Influence Anything?
Do influencers really influence anything? And… Adidas unfriends Facebook. Maybe your brand should, too. Plus, rants and raves about the Earth-shattering consequences of Best Buy’s new logo, a newspaper’s wet-look ad that looks too real, and Google’s new AI that’s almost too human. It’s episode 83 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if yo
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mramsey1
- May 1, 2018
Dear FCC: What is Radio in 2018?
So the FCC is contemplating the relaxation of radio ownership rules. Some broadcasters want to own more stations under one roof in order to compete with more platforms attacking radio from the fringes. Central to this issue is what radio “is” now. In order to regulate something you need to know what it is and what it isn’t, right? Here’s a fact: Radio is not an industry of towers. It’s an industry of content and listeners and advertisers. Spotify, Pandora, and podcast platfor
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mramsey1
- Apr 11, 2018
Spotify’s Attack on Radio in the Car
It’s informed speculation at this point, but the story goes like this: By the end of this month, Spotify is expected to make some hardware announcements, and there’s a good chance that one of those announcements will be designed to bring the platform closer to more cars. Obviously anybody with a smartphone and bluetooth can conceivably use Spotify in their cars, but the platform is notoriously laborious – indeed, that’s the whole point of Spotify: Getting exactly what you wan
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mramsey1
- Mar 28, 2018
Lessons for Radio from the Roseanne Revival
Well the ratings are in, and the revival of the classic sitcom Roseanne is a huge hit: The first two episodes of Roseanne, a full hour at the top of the ABC lineup, won the night by both adults 18-49 and total viewers. The show averaged a 5.1 rating in the key demo and 18.1 million viewers, rising from the first half hour to the next. The first number alone is enough to make Roseanne the highest-rated regularly scheduled scripted show of the last few seasons, since Empire at
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mramsey1
- Mar 22, 2018
2 Minutes of Spots Per Hour – Radio’s Future?
By now you’re probably familiar with the recently announced initiative from FOX that will reduce commercial content to just two minutes per hour by 2020. This comes as audiences are spending less time on network TV and more time on OTT (over the top) platforms like Amazon and Netflix. While in some cases younger demographics have opted away from traditional TV altogether, the greatest problem is the reduced time spent viewing on traditional TV, particularly among younger demo
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mramsey1
- Mar 11, 2018
Media Unplugged: Creating Your Own Podcast: A Big Waste of Time?
Creating your own podcast: A big waste of time? And… NBC/Universal cuts primetime ads by 20% – should you? Plus, rants and raves about Tuxe – the fashion company that has turned its products into services – and Ring’s impressive acquisition by Amazon after being rejected by the Shark Tank crew. It’s episode 80 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button be
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mramsey1
- Feb 20, 2018
Can Analog Media Companies Drive Digital Revenue?
There isn’t a broadcasting company that doesn’t hope that answer is “yes,” and guess what: “Yes” is right. A recent New York Times piece outlines exactly how successful this can be – in television: Nielsen ratings, which measure the number of viewers who tune in for shows at the time of their broadcasts, are down for the networks yet again – 10 percent this season. NBC has responded by learning to make money from viewers who stream its programs – and now it is learning how to
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mramsey1
- Jan 23, 2018
Did Smart Speakers Affect Radio Listening in 2017?
There’s lots of talk about the impact of smart speakers like Amazon’s Echo on usage for radio. Indeed, last year alone, some 25 million of these devices were sold, 11 million in the holiday quarter alone. The appeal to broadcasters is obvious: A device that’s all about listening – and it’s being embraced by millions of American households who quite possibly don’t own radios at home and thus are less likely to listen to them. What if we could return the radio to the living roo
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mramsey1
- Jan 14, 2018
Media Unplugged: The REAL Story Behind TV’s Transformation
And… Amazon goes private label. Plus, rants and raves on the TV spot that’s a podcast that’s a local restaurant…or something, Facebook’s “fake news” flag that makes content MORE popular, Jack in the Box’s effort to monetize the marijuana munchies, and what happens when Netflix viewers know more about what they should see than movie critics. It’s episode 77 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to
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mramsey1
- Jan 7, 2018
The Dangers of Social Media for Radio
Will social media mentions lead to radio tune-in? Will likes and shares and comments lead to ratings? That’s your hope, of course. Because we all know that no commercial broadcaster would devote an iota of effort to social media if he or she didn’t believe there was some translation – no matter how indirect – to ratings. The same could be said of movies, right? Why promote your movie across social media unless it leads to box office results? Check out what filmmaker Steven So
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mramsey1
- Dec 11, 2017
What Christmas Means for Radio
The title of the (somewhat cheeky) Washington Post piece said it all: “We can’t take any more of 2017, so we’ve turned to the Hallmark Channel in desperation.” Most radio broadcasters seem to think that Christmas is about Christmas music, but it’s not. And while Christmas is ultimately about the birth of Christ, that’s not the meaning I’m talking about either. Christmas is a time of hope, of kindness, of togetherness, of love, and of nostalgia. And in an era of political divi
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mramsey1
- Dec 6, 2017
How To Be Their Favorite Radio Station
From Nielsen (via All Access): Americans spend 87% of their AM/FM radio listening tuning into their three favorite stations (based on the amount of time spent with each). What’s more interesting is that 58% of all listening goes to just one station, the listener’s favorite (called the ‘1st Preference’ station, or P1) Let’s break this down. First, this percentage is based on “AM/FM radio listening,” meaning it excludes any portion of listening which is devoted to other audio p
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mramsey1
- Dec 4, 2017
Media Unplugged: How to Survive the Media Apocalypse
How to survive the media apocalypse. And… Voice control: It’s not as big as you think – but maybe it will be. Plus, rants and raves about Spotify’s reinvention as an partner for music artists, the new Steven Spielberg movie The Post, and the the wax museum selfies that have outraged the world. It’s episode 75 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button bel
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