Media Unplugged: Overpriced Shoes? A Hail Mary “Payless”
Overpriced shoes? A Hail Mary “Payless.”
And…
Will malls look more like…towns?
Plus, rants and raves on Youtube “Superwoman” Lilly Singh, Capital One Cafe’s, and personalized celebrity videos from Cameo.com
It’s episode 89 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.
Listen as we go inside media to reveal the ugly truth!
Click the play button below:
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To browse more episodes of Media Unplugged go here.
(For you RSS jockeys, here’s the feed).
And tweet us at @tomasacker and @markramseymedia using #mediaunplugged if you have any comments or content ideas. Also feel free to email us!
Special thanks to Jeff Schmidt for his amazing production support.
I loved your insights on Payless's bold move! It got me thinking—what role does branding play in consumer perception, especially with “tiny fishing” brands trying to stand out? I recently stumbled upon a small shop that successfully rebranded cheap shoes as trendy! What do you think makes a brand resonate more authentically today?
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