#podcast

Jun 16, 2019

Podcasting is NOT the New Blogging

Podcasting is NOT the new blogging. And… Will there ever be another Game Of Thrones-sized hit? Plus rants and raves about what happens when your Star Wars podcast attracts the attention of Luke Skywalker, himself. It’s episode 93 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you’re reading this by email, click here. Sample and subscribe to Medi

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mramsey1

May 29, 2019

Introducing “Inside Star Wars”

Today I’m proud to announce the latest podcast series written, created, and presented by yours truly in conjunction with the terrific team at Wondery. It’s “Inside Star Wars,” and the first two episodes are now available in all corners of the universe and wherever else podcasts can be found. My goal here was to remind us all why we fell in love with the franchise in the first place. If you or someone you know is or ever has been a fan of Star Wars, then this is the show for t

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mramsey1

May 7, 2019

Disney and the Future of TV

Disney and the future of TV. And… Has Apple poisoned Netflix? Plus rants and raves about the fallout of Dunkin’s decision to banish “Donuts” from its name and the phenomenon of “niche-ification.” It’s episode 92 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you’re reading this by email, click here. Sample and subscribe to Media Unplugged at App

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Media Unplugged: Big Media will have its hands full with Netflix

mramsey1

Apr 1, 2019

Media Unplugged: Big Media will have its hands full with Netflix

Prediction: Big media will have its hands full with Netflix. And… Spotify and Gimlet and Anchor, oh my! Plus, rants and raves on “grit” and pop up service apps like Recharge (hotel-by-the-minute), Popup (ephemeral coffee shops), and Breather (on-demand private workspaces). It’s episode 91 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you’re rea

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Media Unplugged: Overpriced Shoes? A Hail Mary “Payless”

mramsey1

Dec 11, 2018

Media Unplugged: Overpriced Shoes? A Hail Mary “Payless”

Overpriced shoes? A Hail Mary “Payless.” And… Will malls look more like…towns? Plus, rants and raves on Youtube “Superwoman” Lilly Singh, Capital One Cafe’s, and personalized celebrity videos from Cameo.com It’s episode 89 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you’re reading this by email, click here for the audio. Sample and subscribe

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Introducing a Very Special New Podcast…People Like Us: Inside Philadelphia

mramsey1

Nov 14, 2018

Introducing a Very Special New Podcast…People Like Us: Inside Philadelphia

25 years ago HIV was a death sentence. Those living with HIV were sometimes discriminated against and often shunned. And then came Tom Hanks, Denzel Washington, director Jonathan Demme, and a movie called Philadelphia. That movie and the developments in HIV treatment which followed it changed the face of HIV and AIDS in America and throughout the world. In celebration of the 25th anniversary of Philadelphia, I am proud to announce a new two-episode podcast series: People Like

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Inside JAWS Nominated for iHeartRadio Podcast Award

mramsey1

Oct 22, 2018

Inside JAWS Nominated for iHeartRadio Podcast Award

Today iHeartRadio announced their first-ever podcast awards to take place before a live audience in LA next January. And I’m proud to announce that our series – Inside JAWS – has been nominated! Hooray, team! What a pleasure and an honor to be on such a short list of great series! The way the winner is chosen is via social media prowess, so I would be grateful if you enjoyed the series enough to vote for it here. That said, the honor is really in the nomination as far as I’m

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Media Unplugged: How to Blow Up Podcasting

mramsey1

Aug 12, 2018

Media Unplugged: How to Blow Up Podcasting

Photo by Jan Střecha on Unsplash How to blow up podcasting. And… 9 ways to innovate journalism – and media – online. Plus, rants and raves about Oscar’s new “Popular Film” category, the niche luxury brand of (wait for it) dental floss, and how 3 minutes of a podcast can generate tons of publicity for all the wrong reasons. It’s episode 86 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly tr

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Media Unplugged: Disney’s Mistakes are Costing Star Wars

mramsey1

Jul 12, 2018

Media Unplugged: Disney’s Mistakes are Costing Star Wars

Disney’s mistakes are costing Star Wars. And… Facebook is losing its cool among teens. Plus, rants and raves about what’s wrong with online reviews, the Onion’s desperate attacks on Facebook as their traffic sinks, and more It’s episode 85 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you’re reading this by email, click here for the audio. Samp

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Inside JAWS Tops the Apple Podcast Chart

mramsey1

Jun 26, 2018

Inside JAWS Tops the Apple Podcast Chart

As of this writing Inside JAWS is at #2 on Apple Podcasts. #1 in the TV/Film category. Cue proof of performance… So what are the lessons from this (beyond the notion that everybody is listening to Inside JAWS so you should, too)? There are many but I’ll boil down a few: Do great work that you can be enormously proud of Collaborate with peerless, talented collaborators (thank you, Jeff Schmidt) Align with a network that cares about the content as much as you do and knows how t

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mramsey1

Jun 13, 2018

Introducing Inside JAWS

You’re gonna need a bigger set of earbuds. I’m proud to announce the introduction of my latest collaboration with the peerless audio genius Jeff Schmidt. It’s the story about a classic movie and its inspirations. A tale of a modest thriller that became an ordeal and then a disaster and then a phenomenon and then a classic. A story of one man, a fresh-faced, inexperienced director who nearly wrecked his promising career and became the most important filmmaker of our era. This

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mramsey1

Jun 5, 2018

Podcast Listeners are Too Smart

Well, not “too smart” per se, but too well educated. And not “too well educated” per se, but so educated they are out of step with the rest of America, or as I like to call them/us: Regular people. Here’s the colorful proof, based on Census data and Edison Research data: Yep. 41% of Americans are graced with a High School education or less. Only 12% have Graduate degrees. Compare that to the regular Podcast listener. Only 15% H.S. or less. 30% have Graduate degrees – almost 6

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Media Unplugged: The End of Authenticity

mramsey1

Apr 30, 2018

Media Unplugged: The End of Authenticity

Photo by Marian Chinciusan on Unsplash The end of authenticity. And… Will Amazon finally make TV’s smart AND friendly? Plus rants and raves about Ford halting production of most sedans, the phenomenon of micro-merchandising, and how Sherwin-Williams is using augmented reality. It’s episode 82 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you’re

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Media Unplugged: Creating Your Own Podcast: A Big Waste of Time?

mramsey1

Mar 11, 2018

Media Unplugged: Creating Your Own Podcast: A Big Waste of Time?

Creating your own podcast: A big waste of time? And… NBC/Universal cuts primetime ads by 20% – should you? Plus, rants and raves about Tuxe – the fashion company that has turned its products into services – and Ring’s impressive acquisition by Amazon after being rejected by the Shark Tank crew. It’s episode 80 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button be

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mramsey1

Feb 20, 2018

Media Unplugged: Long Live Fake Fame!

Long live fake fame! And… Is Facebook killing comedy? Plus, rants and raves on what a famous handbag owes to the back of an airplane sick-bag, the wondrous origin of the most famous Coke jingle in history, and the mystery surrounding the seeming impossibility to recreate Beyonce in wax. It’s episode 79 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And

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Media Unplugged: Inside the Epic Battle for Media’s Future

mramsey1

Jan 30, 2018

Media Unplugged: Inside the Epic Battle for Media’s Future

Inside the Epic Battle for Media’s Future. And… How Amazon’s New Convenience Store Changes Everything. Plus, rants and raves on the newest blockchain star, Kodak (?), the “shocking” finding that women over 50 don’t believe your ads, and more. It’s episode 78 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you’re reading this by email, click here

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Media Unplugged: The REAL Story Behind TV’s Transformation

mramsey1

Jan 14, 2018

Media Unplugged: The REAL Story Behind TV’s Transformation

And… Amazon goes private label. Plus, rants and raves on the TV spot that’s a podcast that’s a local restaurant…or something, Facebook’s “fake news” flag that makes content MORE popular, Jack in the Box’s effort to monetize the marijuana munchies, and what happens when Netflix viewers know more about what they should see than movie critics. It’s episode 77 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to

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Media Unplugged: Disney Wants Fox: Now What?

mramsey1

Dec 20, 2017

Media Unplugged: Disney Wants Fox: Now What?

Disney wants Fox…Now what? And… What consumers REALLY want from brands. And… Consumers are running away from advertising in droves. Plus, rants and raves about Netflix’s personalization not just of recommendations but even artwork images, James Franco’s terrific movie, The Disaster Artist, and more. It’s episode 76 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play butt

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WAVVE – A New Solution to Make Audio Viral

mramsey1

Nov 13, 2017

WAVVE – A New Solution to Make Audio Viral

It’s one of the toughest problems facing any of us in the audio space: How do we leverage social media to spread our actual audio content? This problem is made tougher by the fact that various social media platforms are all in on video and images, but not so much all in on audio. There are a number of platforms available today that attempt to solve that problem and give your audio a chance to go viral. One of my favorites is WAVVE. In this video I’m touring the brand new vers

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Media Unplugged: Is the NFL Overexposed?

mramsey1

Nov 12, 2017

Media Unplugged: Is the NFL Overexposed?

Is the NFL overexposed? And… The future of ad agencies may not be advertising at all. Plus, rants and raves about the REAL motivation between daylight savings time and Ikea’s “ingenious” pre-roll ad that wastes your time like a short movie. It’s episode 74 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you’re reading this by email, click here fo

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