Today I’m proud to announce something new: A new division of my company, Mark Ramsey Media.
For many years we have served the research needs of all broadcasters everywhere. That will not change.
Christian broadcasters, however, are a special subset with special needs and – in many cases – a business model driven by fans, not by ratings.
Over time, my company has become the leading strategic research firm for Christian radio. So now we’re doubling down with a new division built from the ground up with that market’s unique needs in mind.
This new division will not only provide custom strategic research for Christian broadcasters developed over years with the input of hundreds of Christian radio leaders and tens of thousands of Christian audience interviews, but we are also developing proprietary means of magnifying the effectiveness of station fundraising efforts and specialized efforts to fund research efforts through direct appeals to donors (more details here).
So in other words, if you’re a Christian broadcaster, this is for you.
FaithBright will be a never-more-than-weekly email of useful topics of value to Christian broadcasters. It will NOT serve up the same content as in this blog. The first issue is tomorrow, so sign up today (it’s free).
Here are a few of the pieces I already have queued up:
Why everyone listens to Christmas music (publishing tomorrow)
How Christian Radio can reach young people
Making a difference
You’re not in the business you think you are
The future of the car dashboard
Is the end near for mobile apps?
What Christian Radio can learn from the Discovery Network
How’s that for a plan?
So go sign up now. And if you’re not in the Christian music or teaching format, rest assured this blog will continue to be a great place for you to get tips on what’s to come in the audio space.