Last week the Media Rating Council bestowed their accreditation on Triton Digital Media’s (formerly AndoMedia’s) measurement platform for online radio.
That’s equivalent to a “Good Housekeeping Seal of Approval” for Triton Digital’s methodologies, procedures, and metrics. And it bestows on the whole category of online radio more of the measurement credibility that traditional advertisers demand. It will, in other words, help to open the advertising floodgates.
I spoke with Rob Favre, Triton Digital’s Chief Compliance Officer and GM of Data and Analytics, about this news and what it means for radio – and its clients.
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