The Future of Radio is at the LA Podcast Festival
What is the LA Podcast Festival? It’s a fan appreciation event packed with live performances from the biggest names in comedy podcasts,...
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mramsey1
- Aug 7, 2013
The Best New Audio App of 2013? It’s AGOGO
Well, for starters, your content is in it. But not just yours. Podcast content too. But more than that: Content that is not audio is made...
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mramsey1
- Jul 30, 2013
Lessons for Radio from a World-Class Brand: The San Diego Zoo
What could radio broadcasters possibly learn from a Zoo? Ask the folks at hivio, the first inaugural radio ideas festival, because this...
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mramsey1
- Jul 23, 2013
Digital Transformation for Radio and Media – Mindgruve CEO Chad Robley
My talk with digital trend-setter Chad Robley is one of the opening sessions from hivio 2013, the inaugural radio ideas festival in San...
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mramsey1
- Jul 15, 2013
What’s ahead for Pandora? CTO Tom Conrad talks to Mark Ramsey
Here are some of the questions I asked Tom: How has Apple’s introduction of iTunes Radio changed the calculus for Pandora? Are you...
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mramsey1
- Jul 9, 2013
Solving Radio’s Attention Crisis – Mark Ramsey’s hivio 2013 Opener
It’s called: Solving Radio’s Attention Crisis. What attention crisis, you may ask? Watch this presentation and find out, because the...
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mramsey1
- May 31, 2013
How can Radio be Extraordinary?
If we want our fans to spread the word about our radio brands, why don’t we create content that’s more remarkable to begin with? After...
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mramsey1
- May 24, 2013
Is Pandora “the Greatest Media of All Time”? Q&A with Ric Militi – Part 2
Ric Militi is CEO and Creative Director of InnoVision LLC, a leading independent Southern California “anti-agency” (they don’t “buy”...
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mramsey1
- May 23, 2013
We Buy Ideas, Not Media – Q&A with “Anti-Agency” CEO Ric Militi – Part
Ric Militi is CEO and Creative Director of InnoVision LLC, a leading independent Southern California “anti-agency” (they don’t “buy”...
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mramsey1
- May 8, 2013
“You Can’t Create Desire through Advertising” – Q&A with Tom Asacker, P
Tom Asacker is an advisor to major brands like Procter & Gamble, UPS, and G.E. and the author of many thoughtful and incisive books on...
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mramsey1
- Apr 17, 2013
Radio’s Most Important Trends in Five Minutes
Want to know what’s ahead for your radio brand in just five minutes? Then this video is for you: Prefer audio? Try this: Audio clip:...
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mramsey1
- Feb 19, 2013
How You – Behind that Radio Mic – Can Make Money Online
David Siteman Garland is the founder of TheRiseToTheTop, one of my favorite business oriented blogs, and “the Number One Badass Show,...
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mramsey1
- Jan 15, 2013
Impact Your Radio Audience the Dragonfly Way
Andy Smith is the co-author of a fabulous new book called The Dragonfly Effect, a book about using social media to drive social change. A...
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mramsey1
- Dec 11, 2012
Will Radio be Good to Great to Gone?
Alan Wurtzel is the former CEO of Circuit City, America’s late, great electronics superstore. He is also the author of a fabulous new...
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mramsey1
- Nov 19, 2012
What Happens when you Focus on “Fans”?
“Fans, not just Listeners.” That was the theme of a national conference of show and digital producers for Southern Cross...
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mramsey1
- Oct 18, 2012
How to Make Local Digital Sales More Effective
Local radio is now, more than ever, in the local media business. And that means not just selling spots or selling digital ideas that live...
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mramsey1
- Oct 9, 2012
Local Public Radio: What To Do…
…in a world where the networks you pay for content circumvent you by distributing much of that same content online? This is a complicated...
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mramsey1
- Oct 3, 2012
Consumers Don’t Care about your Messages
There’s a difference between giving people what they desire and messaging them to convince them that what you have is what they desire....
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mramsey1
- Sep 25, 2012
Mediacize This: Radio, Your Clients are Becoming “Media”
One of the greatest challenges for ALL traditional media – radio, TV, and print – is what I’m calling the “mediacizing” of brands.” As...
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mramsey1
- Sep 20, 2012
What Business Are You In, Radio?
It’s one of the most important and least understood conversations all broadcasters should be having: What business are you really in?...
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