It’s called: Solving Radio’s Attention Crisis.
What attention crisis, you may ask? Watch this presentation and find out, because the ratings for all of radio have been steadily declining for years and there are only two solutions to this problem. In this presentation, I explain both.
This is a super-important presentation that shares some Arbitron statistics you probably have not seen – stats that folks in radio do not like to acknowledge. But to make plans you need to begin from facts, not from some vision of the world that features unicorns and rainbows.
This presentation also outlines what I’m calling “The 14 Jobs of Radio” – a way of thinking about radio that takes into account what the medium’s inherent advantages are relative to other media – the root keys to radio’s future and how to leverage them (by the way, I left out the job of radio in an emergency because I’m interested in common jobs, not extreme and rare ones).
I think this is one of the most important presentations I have given, so I urge you to watch it and to share it.
Just click on the video image below.
Prefer audio? Try this:
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Thanks to our partner NuVooDoo, whose support helped make hivio 2013 possible.
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Over the coming weeks I’ll be rolling out each individual presentation and Q&A from hivio. Stay tuned!