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Solving Radio’s Attention Crisis – Mark Ramsey’s hivio 2013 Opener

Today, I’m sharing my kickoff presentation from hivio 2013, the Radio Ideas Festival.

It’s called: Solving Radio’s Attention Crisis.

What attention crisis, you may ask? Watch this presentation and find out, because the ratings for all of radio have been steadily declining for years and there are only two solutions to this problem. In this presentation, I explain both.

This is a super-important presentation that shares some Arbitron statistics you probably have not seen – stats that folks in radio do not like to acknowledge. But to make plans you need to begin from facts, not from some vision of the world that features unicorns and rainbows.

This presentation also outlines what I’m calling “The 14 Jobs of Radio” – a way of thinking about radio that takes into account what the medium’s inherent advantages are relative to other media – the root keys to radio’s future and how to leverage them (by the way, I left out the job of radio in an emergency because I’m interested in common jobs, not extreme and rare ones).

I think this is one of the most important presentations I have given, so I urge you to watch it and to share it.

Just click on the video image below.

Prefer audio? Try this:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

Thanks to our partner NuVooDoo, whose support helped make hivio 2013 possible.

If your brand wants to sponsor any of the forthcoming videos from hivio, spots remain available but (as the saying goes) they’re going fast. Contact Jaime Solis for more information.

And if you want a first look at hivio vidoes, exclusive content (such as the slide decks from each presentation), and early access to updates and invites for hivio 2014, go here and sign up.

Over the coming weeks I’ll be rolling out each individual presentation and Q&A from hivio. Stay tuned!

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