#ideas

Aug 11, 2014

What Radio Can Learn from Pixar – Emma Coats at hivio 2014

If your brand is a story, then how can you best bring that story to life? Who knows more about story that the artists who work at Pixar – past, present, and future? In this conversation from hivio 2014, the audio future festival, Mark Ramsey talks with former Pixar story artist Emma Coats. Emma got her start in story at Pixar Animation Studios in 2007 on the feature film Brave. While at Pixar she also worked on such films as Monsters University and Inside Out. Since leaving P

4 views0 comments

mramsey1

Feb 8, 2014

“What Else Ya Got?”

Not long ago I was pitching a TV project to a cable network programming head. It wasn’t quite the right fit, evidently, and he told me so. But then he asked a question I hadn’t expected: “What else ya got?” Um, that’s it, I’m afraid! I had one project in mind and that was the one I was pitching. It never even occurred to me to have some kind of ace in the hole – a backup project in the event that my A pitch went down in flames. I think this is a big problem in the radio space

2 views0 comments

What Google+ and Hangouts can do for Radio Broadcasters

mramsey1

Aug 14, 2013

What Google+ and Hangouts can do for Radio Broadcasters

Among the presenters at this year’s hivio radio ideas festival were two Google execs: Gabriela D’Addario and Maggie Ferrante. They are part of the team introducing media companies to Google’s social and communication platforms: Google+ and Hangouts (I just peeked at Google+ and jumped on a live Q&A between the LA Times and Aaron Paul from AMC’s Breaking Bad). We live-streamed hivio on Hangouts Live and built our event base on Google+, and it worked great. It seems to me that

5 views0 comments

mramsey1

Jul 30, 2013

Lessons for Radio from a World-Class Brand: The San Diego Zoo

What could radio broadcasters possibly learn from a Zoo? Ask the folks at hivio, the first inaugural radio ideas festival, because this conversation between me and San Diego Zoo Global Brand Manager Michael Warburton turned out to be one of the “hits” of the event, and it had the room buzzing. Some highlights: How legendary brands can keep fresh Why bother to go beyond “good enough” in all the actions of your brand (hint: Because the extra effort matters to fans and they appr

3 views0 comments

Solving Radio’s Attention Crisis – Mark Ramsey’s hivio 2013 Opener

mramsey1

Jul 9, 2013

Solving Radio’s Attention Crisis – Mark Ramsey’s hivio 2013 Opener

It’s called: Solving Radio’s Attention Crisis. What attention crisis, you may ask? Watch this presentation and find out, because the ratings for all of radio have been steadily declining for years and there are only two solutions to this problem. In this presentation, I explain both. This is a super-important presentation that shares some Arbitron statistics you probably have not seen – stats that folks in radio do not like to acknowledge. But to make plans you need to begin

3 views0 comments

Key Takeaways from the hivio Radio Ideas Festival

mramsey1

Jul 5, 2013

Key Takeaways from the hivio Radio Ideas Festival

What are the key takeaways from hivio, our inaugural radio ideas festival? Listen and find out! Earlier this week I was honored to be one of the featured interviews on the Radio Stuff Podcast published by Radio consultant and programmer Larry Gifford and radio personality and producer Deb Slater. Larry and Deb summarized some of the key takeaways and included audio from Triton’s Patrick Reynolds and Sports Radio consultant Rick Scott, both of whom were part of the “hive” at h

5 views0 comments

hivio Radio Ideas Festival – The Afternoon Sessions, including Pandora

mramsey1

Jun 24, 2013

hivio Radio Ideas Festival – The Afternoon Sessions, including Pandora

Yesterday, I posted the morning sessions from hivio, the first-ever radio ideas festival, a free event in San Diego. Today, you can watch the afternoon ones. The event streamed live. Click the video/image below to watch the afternoon sessions. Because this is a real-time stream, feel free to scrub to whatever point in the afternoon that interests you. Over the coming weeks we will be publishing every individual Q&A and presentation. The afternoon kicked off with a timely

5 views0 comments

Introducing hivio – Radio’s First-Ever Ideas Festival

mramsey1

Mar 19, 2013

Introducing hivio – Radio’s First-Ever Ideas Festival

In this era of choice and abundance and consumer control, people will continue to embrace radio primarily because it offers them something they can’t get anywhere else, something unique and compelling. Or they won’t embrace radio at all. So how to explain the results of a survey I conducted last week – 1,000 random US respondents ages 18 and up. The question: Agree or Disagree – “Radio brands create unique and compelling content” The results? That’s more than 3-to-1 in the

5 views0 comments

mramsey1

Jan 7, 2013

Is Your Whiteboard “On Fire?”

I was on a conference call with a major radio talent recently and he made a comment that stuck with me: “Our whiteboard is on fire!” On fire with new initiatives and new brand extensions and new ways to take the over-the-air product into the real world where it can be experienced in fresh ways – each more monetizable than the last. And I thought…Is YOUR whiteboard on fire? In a time of diminishing ad budgets for traditional over-the-air spots, are you spinning ideas and initi

1 view0 comments

Radio Sellers and Programmers are finally on the Same Side

mramsey1

May 15, 2012

Radio Sellers and Programmers are finally on the Same Side

Value to clients is about more than running ads. And value to consumers is about more than simply playing music. That’s the new world of radio today. No longer is there a “sales side” or a “programming side.” Nowadays there’s only one “side” and it’s the “value side.” Value to clients and consumers at the very same time – mediated by your brand. In the digital space, its all about value – not about interruptive ads stuck in the middle of valued content. In many ways, the cl

3 views0 comments

mramsey1

Sep 6, 2011

How Radio can stay “Relevant”

Last week I was interviewed for a radio show by an international broadcaster and she asked me one question that has haunted me for days: “How can radio remain relevant to consumers?” This question is innocuous on its face, but upon consideration, it’s remarkable. Who would have ever imagined we would ask such a question about radio? With hundreds of millions of distribution devices (i.e., radios) in every home work and car and almost universal usage of the medium, how could w

1 view0 comments

MARK RAMSEY MEDIA

CONTACT MARK RAMSEY