In this era of choice and abundance and consumer control, people will continue to embrace radio primarily because it offers them something they can’t get anywhere else, something unique and compelling.
Or they won’t embrace radio at all.
So how to explain the results of a survey I conducted last week – 1,000 random US respondents ages 18 and up. The question: Agree or Disagree – “Radio brands create unique and compelling content”
That’s more than 3-to-1 in the wrong direction. And the younger you are, the worse the numbers.
To maintain its relevance into the future, radio needs to embrace fresh and exciting consumer-facing ideas.
What kind of ideas? Ideas to transform and disrupt radio (because transformation and disruption are ultimately the same thing).
Ideas which lead to stronger, more compelling and memorable content. It’s not just about how to better sell what we have, it’s about how to have more stuff consumers want to consume in the first place. Outside in, people first.
That’s why I’m thrilled to announce a new, first-time-ever radio and media event: “hivio,” as in a hive of smart people in and around radio.
hivio is the first Radio Ideas Festival – radio’s only ideas un-conference.
No suits. No group heads. No panels. No hotel conference rooms.
It’s intimate – between 25 and 50 people.
You can’t pay to come. It’s Free.
You may not be able to come at all. It’s by invitation only.
One day – June 20 in San Diego at a secret location – a gritty warehouse space filled with delightfully uncomfortable fold-out chairs.
Presentations and in-depth Q&A with media, agency, brand, technology, and content authorities who are not the same old radio faces.
Live and captured on video for public distribution.
This is going to be a very special and very exclusive event. More information and info on how to get a free ticket is available at the hivio site. I strongly urge you to check it out.
Who says radio isn’t cool?
I hope you can join me.
PLEASE spread the word about this event. Did I mention that it’s free? And all the content will be available at no charge. No strings attached.
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Go now to hivio or sign up for more info below.