MRM BLOG | Mark Ramsey Media

MARK RAMSEY MEDIA

How to Watch hivio LIVE – in ONE WEEK

May 25, 2016

How to Watch hivio LIVE – in ONE WEEK

hivio – the audio future festival – opens in ONE WEEK, and you can watch the whole thing stream LIVE. hivio exists to gather executives from across the audio spectrum in one place at one time to touch the future. Commercial and public radio, online radio, podcasting, agencies, platforms, apps, and more. All mixing and mingling with folks they are unlikely to run into at any other event. And onstage we have interviews with and presentations from the movers and shakers in the s

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Win a FREE TICKET to hivio 2016

Feb 25, 2016

Win a FREE TICKET to hivio 2016

Want a free front-and-center ticket to hivio 2016, the audio future festival? Here’s how to get one. Click the image below and enter your name and email. The more you tell friends and acquaintances about hivio, the better your chances to lock in your free seat! But act fast, the contest ends in ONE WEEK. Just who will you be rubbing shoulders with? In random order… Anya Grundmann, NPR’s VP Programming & Audience Development. Ian Grace, CEO of Virgin Radio International Jesse

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How Radio Can Make Money in Mobile

Dec 21, 2015

How Radio Can Make Money in Mobile

If you’re a radio broadcaster, your audience is mobile-first, but what about your audio platform? Increasingly, mobile is the place where you need to activate audience interaction and monetize audience engagement. So do you have a compelling mobile solution for your audio brand, one that actually makes money? Bill Freund is EVP/Chief Revenue Officer and Sara Sisenwein is VP Marketing for Clip Interactive, a mobile applications platform for broadcast radio and music labels, th

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How to Master Social Media

Aug 4, 2015

How to Master Social Media

How can audio brands master social media? What are the best practices in social media for audio brands? How should audio brands be thinking about social media strategy and the importance of influencers? I was thrilled to have Jaclyn Johnson answer these and many other questions at hivio 2015. Jaclyn is one of Forbes’ “Top 30 under 30.” Her company, [NO SUBJECT], is one of the go-to marketing, influencer and events agencies in Los Angeles, servicing brands such as Nasty Gal, L

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How Audio Advertising is Changing

Jul 23, 2015

How Audio Advertising is Changing

What is the future of audio advertising? That’s what I set out to learn from a true expert: Kirsten Wolf, VP Media Director of Starcom Worldwide. While Kirsten doesn’t speak for the entire advertising industry, Starcom is unquestionably at the forefront of the audio advertising space. What are advertisers and buyers looking for from audio brands? How do advertisers see radio, podcasting, online radio, and more? And where are the trends headed? Here are some of the central que

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The Future of Radio Talent – iHeartMedia’s Dennis Clark at hivio

Jul 8, 2015

The Future of Radio Talent – iHeartMedia’s Dennis Clark at hivio

So you think the future of radio is shutting up to play more songs? Think again. Dennis Clark is iHeartMedia’s secret weapon when it comes to talent development. In this rare appearance before a U.S. audience at hivio 2015, Dennis talks about the future of talent and how talent is at the heart of radio’s and audio’s future. Some of the questions Dennis addresses: How do you see the role of talent in radio and audio? What do talents most need to know that they don’t know What

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How to Watch hivio STREAM LIVE

May 27, 2015

How to Watch hivio STREAM LIVE

hivio, the audio future festival, goes LIVE in about ONE WEEK. If you’re not in the room with us at the world-famous Hollywood Improv, you can join us online and watch live FOR FREE. Just click the image below and then click “add to calendar”: There you can also see the full lineup! Click here to share the LIVE STREAM of hivio with your friends and peers! See you online on June 4! #festival #livestream #future #hivio #audio #2015 #markramsey #Media #livestream #markramseymedi

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Look What’s Coming Tomorrow

How Audio Platforms Can Monetize Content Marketing

Aug 19, 2014

How Audio Platforms Can Monetize Content Marketing

This is one of my favorite Q&A’s from this year’s hivio audio future festival. Content marketing is one of the hottest new trends among brands worldwide, and the audio space is primed to excel in this area because audio media companies have been creating content for decades. So how can audio media companies leverage their own content across platforms and help brands embrace this trend? Robert Rose is Chief Strategist for the Content Marketing Institute. He’s also co-host with

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Key Takeaways from hivio, the Audio Future Festival

Jun 24, 2014

Key Takeaways from hivio, the Audio Future Festival

So what did you miss at hivio, the audio future festival, in San Diego earlier this month? Well let’s ask somebody who was there. Sara Marsolek, Faith Radio Network’s Listener Engagement Director, was kind enough to take some copious notes and has agreed to let me share a summary of them with you. You can read her original blog post about the event here. Thanks Sara! Here are some key takeaways: 1. Build your list. I call this new name acquisition – too fancy? Well, you get t

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Jun 23, 2014

The Future of Your Radio Brand – Mark Ramsey @hivio 2014

Podcasting, online radio, terrestrial radio, satellite radio….Do you think that all these audio silos have little in common? That podcasting is different from radio is different from online radio and Pandora, etc? You’re wrong. Do you think that ever-increasing choices in a world offering everybody their own personal customized experience means the end of “hits,” and – by association – the end of radio? No, in fact the more choices you have, the more important “hits” become.

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Social Media Guru Gary Vaynerchuk on the Power of Audio

Jun 12, 2014

Social Media Guru Gary Vaynerchuk on the Power of Audio

He’s the author of the best-selling Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World He’s Gary Vaynerchuk! Gary created this video just for us to open hivio 2014 – the audio future festival – last week. In it, he showcases the power of audio. “Audio matters – period,” says Gary. Lots more video to come from hivio 2014. If you haven’t already signed up for hivio updates, do it now! #festival #future #radio #hivio #audio #markramsey #Media #radioindustr

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Images of hivio 2014 – the Audio Future Festival

Jun 5, 2014

Images of hivio 2014 – the Audio Future Festival

I wanted to create an event that attracted a bevy of thoughtful future-oriented doers in the audio space, one that offered new ideas, inspiration, and compelling Q&A for radio, online radio, digital audio, and podcasting (I’m only pretending those are separate categories, of course). I also wanted to create an event that folks would be proud to attend not only because of the information and the networking, but also because it was just plain fun. Here are some images from hivi

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Watch hivio 2014 – the Audio Future Festival – LIVE

Jun 3, 2014

Watch hivio 2014 – the Audio Future Festival – LIVE

On June 4, from 8:30 PT to 4:30 PT, hivio streams all day long! Here’s the lineup so you can schedule your viewing (all times are PT and approximate): 8:30 – 9am – Mark Ramsey (@MarkRamseyMedia) 9 – 9:10am – Video from Gary Vaynerchuk (@GaryVee) 9:10 – 9:30am – Tracy Johnson, Tracy Johnson Media (@TracyJohnson) 9:30 – 10:00am – Jerry Rocco, 22Social (@JerryRocco) 10 – 10:30am – BREAK 10:30 – 11am – Ric Militi, InnoVision 11:00 – 11:30am – Craig Bruce, Southern Cross Austereo

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hivio 2014 – the Audio Future Festival: It’s ON!

Oct 9, 2013

hivio 2014 – the Audio Future Festival: It’s ON!

It didn’t look, feel, or smell like any other gathering of radio types. But don’t take my word for it…. Just watch this short highlight reel (and spot all the familiar faces – or see yourself): Well today I have good news: hivio 2014 is ON. Mark your calendars now: June 4, 2014 in San Diego. Be there or be extraordinarily square. hivio celebrates new and influential ideas in on-demand, radio, content, social, mobile, and technology that transform the audio entertainment and i

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The Future of Radio is at the LA Podcast Festival

Sep 26, 2013

The Future of Radio is at the LA Podcast Festival

What is the LA Podcast Festival? It’s a fan appreciation event packed with live performances from the biggest names in comedy podcasts, and it happens October 4-6 in Santa Monica. You’re going, aren’t you? Names you’ll know, like Marc Maron, Dana Gould, Jon Lovitz, Kevin Pollak, Aisha Tyler, Greg Fitzsimmons, and many more – doing their podcast thing in front of live audiences over three days. I talked with comedian/actor/writer and festival co-founder Graham Elwood about the

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What Google+ and Hangouts can do for Radio Broadcasters

Aug 14, 2013

What Google+ and Hangouts can do for Radio Broadcasters

Among the presenters at this year’s hivio radio ideas festival were two Google execs: Gabriela D’Addario and Maggie Ferrante. They are part of the team introducing media companies to Google’s social and communication platforms: Google+ and Hangouts (I just peeked at Google+ and jumped on a live Q&A between the LA Times and Aaron Paul from AMC’s Breaking Bad). We live-streamed hivio on Hangouts Live and built our event base on Google+, and it worked great. It seems to me that

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Jul 30, 2013

Lessons for Radio from a World-Class Brand: The San Diego Zoo

What could radio broadcasters possibly learn from a Zoo? Ask the folks at hivio, the first inaugural radio ideas festival, because this conversation between me and San Diego Zoo Global Brand Manager Michael Warburton turned out to be one of the “hits” of the event, and it had the room buzzing. Some highlights: How legendary brands can keep fresh Why bother to go beyond “good enough” in all the actions of your brand (hint: Because the extra effort matters to fans and they appr

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Solving Radio’s Attention Crisis – Mark Ramsey’s hivio 2013 Opener

Jul 9, 2013

Solving Radio’s Attention Crisis – Mark Ramsey’s hivio 2013 Opener

It’s called: Solving Radio’s Attention Crisis. What attention crisis, you may ask? Watch this presentation and find out, because the ratings for all of radio have been steadily declining for years and there are only two solutions to this problem. In this presentation, I explain both. This is a super-important presentation that shares some Arbitron statistics you probably have not seen – stats that folks in radio do not like to acknowledge. But to make plans you need to begin

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Key Takeaways from the hivio Radio Ideas Festival

Jul 5, 2013

Key Takeaways from the hivio Radio Ideas Festival

What are the key takeaways from hivio, our inaugural radio ideas festival? Listen and find out! Earlier this week I was honored to be one of the featured interviews on the Radio Stuff Podcast published by Radio consultant and programmer Larry Gifford and radio personality and producer Deb Slater. Larry and Deb summarized some of the key takeaways and included audio from Triton’s Patrick Reynolds and Sports Radio consultant Rick Scott, both of whom were part of the “hive” at h

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