Podcasting, online radio, terrestrial radio, satellite radio….Do you think that all these audio silos have little in common? That podcasting is different from radio is different from online radio and Pandora, etc?
You’re wrong.
Do you think that ever-increasing choices in a world offering everybody their own personal customized experience means the end of “hits,” and – by association – the end of radio?
No, in fact the more choices you have, the more important “hits” become.
But be forewarned, “hits” are about more than music.
In fact, the importance of “hits” reflects the importance of content, no matter what the channel of distribution. That’s why, as I say in this presentation which opened hivio 2014, the audio future festival: “People don’t fall in love with distribution channels, they fall in love with content.”
Watch this video and see me introduce a model for you to fill in for your radio or audio brand.
And don’t be surprised if I prove my point with a special appearance by the cast of Star Wars.
Prefer audio? Try this:
Go here for more info about hivio, the audio future festival. The free event for everyone in the audio entertainment and information space.
(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).
This is the first of many videos I’ll be publishing over the coming weeks from hivio. We had an amazing day in San Diego earlier this June.
Consider this a taste of what you may have missed (and shame on you for missing it).