2 Minutes of Spots Per Hour – Radio’s Future?
By now you’re probably familiar with the recently announced initiative from FOX that will reduce commercial content to just two minutes...
top of page
Search
mramsey1
- Jan 23, 2018
Did Smart Speakers Affect Radio Listening in 2017?
There’s lots of talk about the impact of smart speakers like Amazon’s Echo on usage for radio. Indeed, last year alone, some 25 million...
11 views1 comment
mramsey1
- Sep 19, 2017
Radio’s Streaming Effort May Be Screwed – Part 2
Yesterday I published a piece that argued two things: First, the decline in streaming for broadcast radio stations is real – it’s a...
13 views0 comments
mramsey1
- Sep 7, 2017
Media Unplugged: Where is the Business of Podcasting Headed?
Where is the business of podcasting headed? And… Marijuana entertainment value gets high. Plus, rants and raves about Gwyneth Paltrow’s...
4 views0 comments
mramsey1
- Jun 29, 2017
“Radio, Advertisers are Less Interested in an Audience and More Interested in a Buyer”
Gordon Borrell has issued his latest report benchmarking local media’s digital revenues. Required reading for anyone in the local media...
5 views0 comments
mramsey1
- Jun 21, 2017
Audio Advertisers: It’s Time To Make Spots Much Shorter
This was the headline: “Fox adopting YouTube’s Six Second Ad Format.” “This is the first time that a broadcast television company has...
8 views0 comments
mramsey1
- Jun 16, 2017
Let’s Face It: Your Advertising Sucks
So I’m reading a headline predicting a 4% decline in radio advertising over the next year and another 4% decline the year after....
4 views0 comments
mramsey1
- Mar 29, 2017
Media Unplugged: 10 Media Trends You Need to Know
10 media trends you need to know. And… Niche! It’s the new mainstream! Plus, rants and raves about lying with podcast trend statistics...
3 views0 comments
mramsey1
- Jan 27, 2017
Non-Commercial Christian Radio Had Better Worry About This
I am blessed to do a lot of research work with Christian non-commercial broadcasters. As I travel around the country working with these...
24 views0 comments
mramsey1
- Jan 11, 2017
Younger Audiences Hate Ads Even More Than You Do
According to a new global media habits study from Kantar Millward Brown, if you think your audience hates advertising now, just wait. It...
5 views0 comments
mramsey1
- Jan 5, 2017
Here’s How Radio Gets MORE Important In Cars
I have written extensively about the challenges radio will have in cars with a dashboard which is built to sync with Apple Carplay and...
15 views1 comment
mramsey1
- Jan 2, 2017
Long-Term Trends in Radio Listening Revealed
One of the biggest secrets in radio is what’s happening to listening over the long term. Talk to insiders and they will acknowledge that...
13 views0 comments
mramsey1
- Dec 21, 2016
Facebook Live Audio – So What?
Cue the panic in the radio streets. Facebook is moving into the audio space by making available a publishing tool called “Live Audio.”...
6 views0 comments
mramsey1
- Dec 7, 2016
The Biggest Problem with Podcasting is…
Everyone’s abuzz about podcasting! Well, kind of. Maybe not everyone. You’ve probably seen the 2016 stats: According to Edison, 21% of...
0 views0 comments
mramsey1
- Dec 2, 2016
And the Future of Radio is…
I love “future of radio” discussions, even though the premise of the phrase is completely wrong. Radio people care about “the future of...
10 views0 comments
mramsey1
- Nov 8, 2016
Now Any Car Is An Android Auto
The evolution of the car dashboard: It’s all some folks in radio want to talk about. Understandably, since such a large fraction of radio...
6 views0 comments
mramsey1
- Nov 7, 2016
Radio: There Will Be No More New Music Formats
If you’re waiting for a new music format – a knight in shining armor – to save your flagging ratings, then you will be waiting for the...
1 view0 comments
mramsey1
- Nov 3, 2016
The End of Advertising?
We all know the folks in the print business are being squeezed by digital. At the New York Times total revenue fell 1% while Gannett Co....
1 view0 comments
mramsey1
- Oct 12, 2016
hivio 2016: Panoply and the Business of Podcasting
Andy Bowers is the Chief Content Officer of Panoply, a leading podcast network and an innovator in the space. In this Q&A from hivio...
2 views0 comments
mramsey1
- Oct 11, 2016
Apple CarPlay And Android Auto Are About To Explode
I have written a lot about the coming transformation of the auto dashboard and my belief that, in the long run, it will be the domain of...
6 views0 comments
CONTACT MARK RAMSEY
MARK HAS APPEARED ON:
CONNECT WITH MARK:
bottom of page