Media Unplugged: Creating Your Own Podcast: A Big Waste of Time?
Creating your own podcast: A big waste of time? And… NBC/Universal cuts primetime ads by 20% – should you? Plus, rants and raves about...
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mramsey1
- Feb 8, 2017
Radio’s Lost Podcasting Opportunity
When you talk to radio broadcasters about their podcasting strategy, they tend to see it from the same perspective: The one that relates...
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mramsey1
- Nov 22, 2016
hivio 2016: How Radio Can Make a Real Difference in Local Communities
During this week of Thanksgiving (and in the spirit of giving thanks), I wanted to share with you one of the most important conversations...
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mramsey1
- Nov 3, 2016
The End of Advertising?
We all know the folks in the print business are being squeezed by digital. At the New York Times total revenue fell 1% while Gannett Co....
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mramsey1
- Jun 28, 2015
What Apple’s Beats 1 Means for Your Radio Brand
The shape of Apple’s new live-streaming radio station Beats 1 is coming into focus, and it’s full of exclusive celebrity content: The New...
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mramsey1
- Feb 24, 2015
40 Years 40,000 Sales Calls – a Conversation with Barry Drake
There are few class acts in the radio and TV business classier than Barry Drake. After an amazing career leading a variety of radio and...
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mramsey1
- Oct 6, 2014
Who Says Radio Talent Can’t Compete with Hollywood?
I’ve watched with some bemusement a debate in broadcasting circles: Does it makes sense for broadcasters to embrace an abundance of...
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mramsey1
- Sep 11, 2014
Is Bob Hoffman’s Argument “Full of Crap”?
Tongues are wagging about NAB keynoter and self-styled “ad contrarian” Bob Hoffman’s profanity-laced critique of online advertising....
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mramsey1
- Aug 27, 2014
Tracy Johnson on What Makes Radio Talent Great
What makes radio talent great? Where do you find it? And how can you leverage it? Those are just some of the questions tackled by Tracy...
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mramsey1
- Aug 11, 2014
What Radio Can Learn from Pixar – Emma Coats at hivio 2014
If your brand is a story, then how can you best bring that story to life? Who knows more about story that the artists who work at Pixar –...
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mramsey1
- Jul 8, 2014
What Advertisers Want from Radio
What do advertisers want from the audio marketplace in general and from radio in particular? Let’s ask an agency head! Or in this case,...
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mramsey1
- Jul 7, 2014
Why Aren’t Radio Program Directors Compensated on Top Line Revenue?
Once upon a time a radio station featured two opposing forces: The sellers who sold the ads that interrupted the content and the...
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mramsey1
- Jul 1, 2014
This is how Pandora has Changed Audio Advertising
Pandora is changing more than the way folks consume radio – it’s changing the way agencies view audio advertising. This was at the center...
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mramsey1
- Jun 22, 2014
The Future of Your Radio Brand – Mark Ramsey @hivio 2014
Podcasting, online radio, terrestrial radio, satellite radio….Do you think that all these audio silos have little in common? That...
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mramsey1
- Dec 4, 2013
Listeners are People First, Format Fans Second
Recently I was asked to speak to a group of broadcasters representing one format. “Tell us more about fans of our format,” I was asked....
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mramsey1
- Nov 4, 2013
Lessons for Radio from Time Warner Cable
Earlier this year, CBS was blacked out on Time Warner Cable in several major markets due to a dispute over content rights fees. CBS...
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mramsey1
- Aug 10, 2013
Your Station Can be Featured in a Major Motion Picture
You want your radio or TV station’s name to appear in a major motion picture, don’t you? What about your star personality’s or your...
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mramsey1
- Apr 14, 2013
Radio’s Short-Term Emphasis May Be Fatal
I’ve been writing a lot lately about the tie-breaking value of doing the “unnecessary” – The idea that doing what’s not necessarily...
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mramsey1
- Dec 28, 2012
The Wisdom of Colliding Radio Genres
I was listening to an interview with filmmaker Quentin Tarantino and a fan asked him what movies made an early influence on him. One of...
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mramsey1
- Nov 27, 2012
Communicating the FOX Sports TV Way
Recently I was given a slim but potent handbook made for FOX Sports’ TV commentators. It was created by FOX’s David Hill in 2010. Every...
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