Media Unplugged: Disney Wants Fox: Now What?
Disney wants Fox…Now what? And… What consumers REALLY want from brands. And… Consumers are running away from advertising in droves. Plus,...
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mramsey1
- Oct 12, 2016
hivio 2016: Panoply and the Business of Podcasting
Andy Bowers is the Chief Content Officer of Panoply, a leading podcast network and an innovator in the space. In this Q&A from hivio...
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mramsey1
- Aug 22, 2016
Tweet This: Quality News is Dying
Tweet this: Quality news is dying. And… Twitter growth screeches to a halt – at 52 million users! Plus, rants and raves about the...
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mramsey1
- Dec 2, 2015
How to turn Brands into Podcasters
I knew this would happen. And I’m not surprised that it’s originating from podcast networks rather than radio broadcasters. I’m talking...
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mramsey1
- Aug 4, 2015
How to Master Social Media
How can audio brands master social media? What are the best practices in social media for audio brands? How should audio brands be...
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mramsey1
- Jun 25, 2015
Lessons for Audio from Big Brands – Tom Asacker at hivio 2015
It may be the most popular presentation from hivio 2015, the audio future festival. It’s branding authority and celebrated author Tom...
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mramsey1
- Apr 30, 2015
The Secret to Marketing a Movie – and Will Vessel Crush YouTube?
The secret to marketing movies like brands. And… Will Vessel crush YouTube? It’s episode 18 of Media Unplugged with branding...
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mramsey1
- Mar 5, 2015
Missing Leonard Nimoy and Unruly Breast Physics
Who needs an agency when brands want CONTENT, not ADS? And… Disruption comes and goes, but human desire is forever. Then Tom Asacker...
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mramsey1
- Jan 14, 2015
Your Audio Advertising Needs to be More Human
Alex Blumberg is the creator of the popular podcast Startup and founder of the new podcasting network, Gimlet Media. Given his deep...
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mramsey1
- Nov 5, 2014
Nielsen Ratings are a Toxic Force that Imperils Radio’s Future
Recently I was in a gathering of brands. Not agencies, brands. Among my conversations was one with the VP and Director of Global Media &...
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mramsey1
- Jun 22, 2014
The Future of Your Radio Brand – Mark Ramsey @hivio 2014
Podcasting, online radio, terrestrial radio, satellite radio….Do you think that all these audio silos have little in common? That...
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mramsey1
- Jul 3, 2013
“Radio” is not a Brand
When we say things like “let’s whip up a better story for radio to convince folks how important it is in their lives” we are fighting an...
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mramsey1
- May 8, 2013
“Passion is the Great Persuader” – Q&A with Tom Asacker, Part 2
This is Part 2 of my special conversation with branding guru and author Tom Asacker. If you missed Part 1 go here. Tom and I talk about...
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mramsey1
- May 8, 2013
“You Can’t Create Desire through Advertising” – Q&A with Tom Asacker, P
Tom Asacker is an advisor to major brands like Procter & Gamble, UPS, and G.E. and the author of many thoughtful and incisive books on...
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mramsey1
- Feb 4, 2013
Is Radio Wasting Effort on Facebook?
Based on stats released by Facebook last year, only about 16% of Facebook fans receive the posts of the pages they “like.” This is...
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mramsey1
- Sep 25, 2012
Mediacize This: Radio, Your Clients are Becoming “Media”
One of the greatest challenges for ALL traditional media – radio, TV, and print – is what I’m calling the “mediacizing” of brands.” As...
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