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hivio 2016 – Jesse Thorn on Leveraging Podcasting and Radio


What can the audio space – radio, online radio, and podcasters, learn from Jesse Thorn?

Jesse is the host and producer of some very popular radio shows and podcasts, Bullseye and Jordan, Jesse, Go!, and the co-host and producer of Judge John Hodgman and the proprietor of

He founded the show that became Bullseye way back in 2000. In 2007, the show began to be distributed by Public Radio International, making Jesse the youngest national host in public radio history. Since 2013 Bullseye has been distributed by NPR and currently airs on more than seventy public radio stations around the country.

As owner of, Jesse oversees a network of more than twenty podcasts, along with video and other content production. The company helped set the template for the modern podcast network, and continues to be a leader in independent, audience-supported media production.

Here are the questions we covered:

  1. Is it true that you are the person who got Marc Maron started in podcasting?

  2. Describe your network of podcasts and shows? Why multiple shows? How do you stay focused?

  3. What is MaxFunCon, and how did that happen?

  4. What is the relative importance of these elements in your business model: radio, podcasting, merchandise, live events, MaxFunCon, donation?

  5. How important is being on the radio to fueling your audience overall?

  6. Where do your ideas come from? How do you execute them?

  7. What advice would you give to people in the podcast space who want to be the next Jesse Thorn?

Please watch this video and share it with your peers.

Click here:

This is another of many videos I’ll be sharing from hivio 2016.

You’ll find them first here in this blog.


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