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Radio Sellers and Programmers are finally on the Same Side

Value to clients is about more than running ads.  And value to consumers is about more than simply playing music.

That’s the new world of radio today.

No longer is there a “sales side” or a “programming side.”  Nowadays there’s only one “side” and it’s the “value side.”

Value to clients and consumers at the very same time – mediated by your brand.

In the digital space, its all about value – not about interruptive ads stuck in the middle of valued content. In many ways, the client’s content IS the valued content. Watch this brief overview of the “value side” and why it’s the only side any of us should be on.

The video is part of a live Q&A with Federated Media managers hosted by Federated’s James Derby (thanks to Federated and to James for a great conversation).


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