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    Here’s What Radio Will Learn from This Week’s Republican Debates
    mramsey1
    • Aug 3, 2015

    Here’s What Radio Will Learn from This Week’s Republican Debates

    So all the leading (and not so leading) Republican presidential contenders will be stretched across two stages at the end of this week in...
    1 view0 comments
    See you at NAB and NMX
    mramsey1
    • Apr 11, 2015

    See you at NAB and NMX

    This week I’m pleased to be a featured speaker at NMX, which is concurrent with the NAB in Las Vegas. If you’re in town for either event,...
    2 views0 comments
    How to Monetize your Online Radio Streams
    mramsey1
    • Feb 5, 2015

    How to Monetize your Online Radio Streams

    Last week I published a piece using actual data from actual broadcasters that argued that their brands could make more money if streaming...
    3 views0 comments
    Radio Revenue: You Get What You Ask For
    mramsey1
    • Jan 29, 2015

    Radio Revenue: You Get What You Ask For

    You get what you ask for. Last week Townsquare Media reported that about 30% of its revenue derived from non-spot sources in 2014 – 42%...
    1 view0 comments
    Radio is Afraid of Change
    mramsey1
    • Nov 2, 2013

    Radio is Afraid of Change

    There’s no doubt about it: Consistency matched to consumer expectations is a big reason why listeners keep coming back to the brands they...
    2 views0 comments
    The Two Critical Opposing Forces Shaping Radio’s Future
    mramsey1
    • Sep 8, 2013

    The Two Critical Opposing Forces Shaping Radio’s Future

    “All for one” and “one for all.” The traditional radio model is neither “all for one” nor “one for all.” It’s really “all for all,” the...
    3 views0 comments
    How to Beat the New Car Dashboard
    mramsey1
    • Jul 25, 2013

    How to Beat the New Car Dashboard

    All this fretting over the evolving car dashboard is so much ado about the wrong stuff. Okay…. A flood of new content is coming. Lots of...
    2 views0 comments
    What’s ahead for Pandora? CTO Tom Conrad talks to Mark Ramsey
    mramsey1
    • Jul 15, 2013

    What’s ahead for Pandora? CTO Tom Conrad talks to Mark Ramsey

    Here are some of the questions I asked Tom: How has Apple’s introduction of iTunes Radio changed the calculus for Pandora? Are you...
    3 views0 comments
    Solving Radio’s Attention Crisis – Mark Ramsey’s hivio 2013 Opener
    mramsey1
    • Jul 9, 2013

    Solving Radio’s Attention Crisis – Mark Ramsey’s hivio 2013 Opener

    It’s called: Solving Radio’s Attention Crisis. What attention crisis, you may ask? Watch this presentation and find out, because the...
    3 views0 comments
    Radio is Ignoring “Pre-Awareness”
    mramsey1
    • Jul 7, 2013

    Radio is Ignoring “Pre-Awareness”

    It’s the idea that you’re already familiar with the concept of the movie, thus the studios don’t need to waste those precious marketing...
    1 view0 comments
    Is Pandora “the Greatest Media of All Time”? Q&A with Ric Militi – Part 2
    mramsey1
    • May 24, 2013

    Is Pandora “the Greatest Media of All Time”? Q&A with Ric Militi – Part 2

    Ric Militi is CEO and Creative Director of InnoVision LLC, a leading independent Southern California “anti-agency” (they don’t “buy”...
    4 views0 comments
    We Buy Ideas, Not Media – Q&A with “Anti-Agency” CEO Ric Militi – Part
    mramsey1
    • May 23, 2013

    We Buy Ideas, Not Media – Q&A with “Anti-Agency” CEO Ric Militi – Part

    Ric Militi is CEO and Creative Director of InnoVision LLC, a leading independent Southern California “anti-agency” (they don’t “buy”...
    1 view0 comments
    Your PPM Strategy is Wrong: Word-of-Mouth Still Matters
    mramsey1
    • May 14, 2013

    Your PPM Strategy is Wrong: Word-of-Mouth Still Matters

    It is almost impossible to count the ways in which playing to Arbitron’s PPM measurement methodology may provide short term gains for...
    5 views0 comments
    Radio’s Biggest Problem: Leadership
    mramsey1
    • Apr 29, 2013

    Radio’s Biggest Problem: Leadership

    Relevance is a funny thing. Many of radio’s leaders will argue radio’s relevance is proved by its widespread consumer usage. Hogwash....
    0 views0 comments
    What’s Your Strategy to Win Consumers’ “Moments of Truth”?
    mramsey1
    • Apr 26, 2013

    What’s Your Strategy to Win Consumers’ “Moments of Truth”?

    Recently I read a remarkable document from Netflix aimed at investors and titled “Netflix Long Term View.” And the fact that the phrase...
    4 views0 comments
    What Do You Want Consumers to Talk About?
    mramsey1
    • Apr 24, 2013

    What Do You Want Consumers to Talk About?

    We spend oodles of time watching the ratings, minimizing tune-outs, hoping that this or that stray PPM panelist blesses us with her...
    0 views0 comments
    Radio’s Most Important Trends in Five Minutes
    mramsey1
    • Apr 17, 2013

    Radio’s Most Important Trends in Five Minutes

    Want to know what’s ahead for your radio brand in just five minutes? Then this video is for you: Prefer audio?  Try this: Audio clip:...
    1 view0 comments
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