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The Most Important Question you should ask about your Radio Brand’s Website

“What should I do with my website?”

That’s one of the most common questions broadcasters ask.

And it’s quickly followed by “Can you show me an example of one of my peers doing a really good job with their website?”

There’s nothing wrong with a point of reference – unless it substitutes for a digital strategy, as it almost always does.

Look, digital is hard.  I know.  Especially when you’re profitably selling spots yet still trying to rub two sticks together to build a digital platform.

But it gets a lot harder when you dive in without asking what I think is the most important question of all.

Watch for yourself.

Prefer audio?  Try this:

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(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else.  You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

This clip – and others I will be sharing – are from my recent keynote session at the 2011 National Religious Broadcasters Convention in Nashville. Thanks to the kind crowd in Nashville for all their hospitality a couple weeks ago!

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