Media Unplugged: The REAL Story Behind TV’s Transformation
And… Amazon goes private label. Plus, rants and raves on the TV spot that’s a podcast that’s a local restaurant…or something, Facebook’s...
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mramsey1
- Oct 23, 2017
Media Unplugged: Is A&E Creating Cultural Brands – or Blowing Smoke?
Is A&E creating cultural brands – or blowing smoke? And…Martin Scorcese doesn’t understand Rotten Tomatoes – and the feeling is mutual....
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mramsey1
- Oct 9, 2017
Media Unplugged: Apple’s TV Strategy Revealed
Apple’s TV strategy revealed! And… Video wins online – but where’s the money? Plus, rants and raves about Dyson’s move into electric...
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mramsey1
- Jun 21, 2017
Audio Advertisers: It’s Time To Make Spots Much Shorter
This was the headline: “Fox adopting YouTube’s Six Second Ad Format.” “This is the first time that a broadcast television company has...
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mramsey1
- May 30, 2017
Will There Be A Netflix Of Podcasts?
What upfronts reveal about the TV business. And… Will there be a Netflix of Podcasts? Plus, rants and raves about the return of Biz Stone...
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mramsey1
- Jan 30, 2017
Media Unplugged: How To Win The War For Attention
How to win the war for attention. And… I am Keats, and so are you! Plus, rants and raves about TV promos missing the boat, and what...
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mramsey1
- Nov 28, 2016
Media Unplugged: Deflating Fake News Hysteria on Facebook
Deflating fake news hysteria on Facebook. And… Who needs facts when you have belief? A shockingly thoughtful conversation about the role...
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mramsey1
- Sep 25, 2016
Millennials Say “Out With Blogs, In With Podcasts!”
Millennials say “out with blogs, in with podcasts!” And… Is TV doomed – thanks to ad blockers? Plus, rants and raves about “lit-bait,”...
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mramsey1
- Aug 26, 2016
hivio 2016: “What the F**k Happened to Radio?”
Howard Lapides is a veteran of radio. As CEO of Lapides Entertainment, Howard is now managing writer/producers, talk show hosts, authors,...
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mramsey1
- May 17, 2016
Is Your Media Business Doomed?
Is your media business DOOMED? Maybe not… And… Saturday Night Live says the future of advertising is NOT ads. It’s episode 42 of Media...
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mramsey1
- Mar 21, 2016
Media Unplugged: Surprise! Distribution is King!
Surprise! Distribution is KING! And… Time is running out for Big Media. It’s episode 39 of Media Unplugged with branding authority Tom...
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mramsey1
- Dec 11, 2015
What Radio Can Learn from TV
…and what TV learned from the Serial podcast. Disruption is rampaging through the TV industry, and there are a lot of lessons there for...
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mramsey1
- Sep 30, 2015
How Serial Went from Podcast to TV Show
Anyone who knows me or who has been following this blog for a while knows that I am a champion for the primacy of unique and compelling...
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mramsey1
- Sep 14, 2015
Apple is Wrong about the Future of TV
Apple says the future of TV is apps – but is it? And… Why is Verizon launching a video service nobody is asking for? It’s episode 27 of...
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mramsey1
- Aug 30, 2015
And Radio’s Secret Power is…
Recently one of my radio clients explained how his 20-year-old daughter uses radio: “She chases her favorite songs around the dial,” he...
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mramsey1
- Aug 26, 2015
Is the New Golden Age of TV…Over?
Is the new Golden Age of TV…over? And… Who’s to blame for Internet bile? Advertisers, of course! It’s episode 26 of Media Unplugged with...
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mramsey1
- Jun 17, 2015
Media Unplugged – Is the New Apple Music a “Mess?”
Is the new Apple Music a mess? And… The new marketing muscle of your favorite movie stars. It’s episode 21 of Media Unplugged with...
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mramsey1
- May 3, 2015
Music Discovery is Overrated
Last week Seth Godin penned a piece titled “Discovery Fatigue.” In it he argued that a little bit of discovery goes a long way, and the...
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mramsey1
- Apr 21, 2015
Advertising is Dead; Long Live Advertising
Interruption marketing is bad. Right? People hate ’em – those ads that stop you from enjoying the content you love – blah! But wait, if...
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mramsey1
- Mar 20, 2015
It’s Time to Blow Up Podcasting
Despite the rise in podcast usage there are still a ton of people who don’t know what podcasts are and couldn’t care less. Why? This week...
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