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Your Radio Station is Not Different Enough

There’s differentiation – and then there’s meaningful differentiation.  Real differentiation.

Most of what passes for differentiation in radio (or on the supermarket shelf, for that matter) is not differentiation at all. Rather, these are shades of sameness.  And in the eyes (and ears) of consumers the stark differences that mean so much to you and me are invisible (and inaudible).

So how do you create not just difference but meaningful difference?

Watch this video and find out.

Prefer audio?  Try this:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else.  You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

This clip – and others I will be sharing – are from my recent keynote session at the 2011 National Religious Broadcasters Convention in Nashville.

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