Will social media mentions lead to radio tune-in? Will likes and shares and comments lead to ratings? That’s your hope, of course....

We all know the folks in the print business are being squeezed by digital. At the New York Times total revenue fell 1% while Gannett Co....

How can radio and other media brands do social media right? Why not ask the expert whose clients include NBC Universal, News Corp, and...

Dear advertisers: Our audience numbers are garbage! And… The road to Hell is paved with pageviews. Plus, rants and raves about the iPhone...

Here comes the digital media shakeout! And… A recipe to reinvent your legacy media company. Plus, rants and raves about the faux...

Is NPR’s future all used up? And… What happens when Buzzfeed loses its buzz? It’s episode 41 of Media Unplugged with branding authority...

Surprise! Distribution is KING! And… Time is running out for Big Media. It’s episode 39 of Media Unplugged with branding authority Tom...

Donald Trump’s ten brand secrets – revealed! And… From stodgy magazine to multimedia juggernaut – how The New Yorker did it. It’s episode...

I could drone on and on about the lessons Donald Trump teaches media companies, but many of the lessons are so obvious that I need not...

7 predictions about the future of media. And… Great advice for musicians – and marketers! It’s episode 34 of Media Unplugged with...

5 must-hear trends in media and marketing. Plus… CMO’s say the darnedest things! It’s episode 30 of Media Unplugged with branding...

Once a radio industry – and radio station fan – mainstay, it’s hard for me to find a radio station bumper sticker on the road nowadays....

The secret to marketing movies like brands. And… Will Vessel crush YouTube? It’s episode 18 of Media Unplugged with branding...

Interruption marketing is bad. Right? People hate ’em – those ads that stop you from enjoying the content you love – blah! But wait, if...

It’s episode 4 of Media Unplugged, and Tom Asacker and Mark Ramsey reveal the secret to BuzzFeed’s video success and uncover the real...

Quick Summary: How do today’s tech startups launch and scale big and fast? By using a new union of traditional and direct marketing and...

Tongues are wagging about NAB keynoter and self-styled “ad contrarian” Bob Hoffman’s profanity-laced critique of online advertising....

“If you repeat something often enough, folks will believe it.” That’s one of those old radio maxims that results from years of radio...

Is your radio brand just a radio brand? This past holiday season one movie changed what it means to be a “movie,” and there’s a lesson...

Before 1960, the drive-in was king. It was ground-zero for a demographic segment Hollywood had forgotten in its obsession to meet head on...