Dear advertisers: Our audience numbers are garbage!
And…
The road to Hell is paved with pageviews.
Plus, rants and raves about the iPhone parody gadget which earned one startup 1.5 million visitors a day, the Brangelina wax figure divorce, and more.
This is the episode to listen to if you’re a media brand perplexed that greater scale only drives down the value of your reach.
It’s episode 51 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.
Listen as we go inside media to reveal the ugly truth!
Click the play button below:
And if you’re reading this by email, click here for the audio.
And if you like what Tom and I are doing, please leave a comment on those sites!
To browse more episodes of Media Unplugged go here.
(For you RSS jockeys, here’s the feed).
And tweet us at @tomasacker and @markramseymedia using #mediaunplugged if you have any comments or content ideas.
Special thanks to Jeff Schmidt for his amazing production support.