Dear advertisers: Our audience numbers are garbage!
The road to Hell is paved with pageviews.
Plus, rants and raves about the iPhone parody gadget which earned one startup 1.5 million visitors a day, the Brangelina wax figure divorce, and more.
This is the episode to listen to if you’re a media brand perplexed that greater scale only drives down the value of your reach.
Listen as we go inside media to reveal the ugly truth!
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Special thanks to Jeff Schmidt for his amazing production support.