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mramsey1
Oct 10, 2016
Media Unplugged: Dear Advertisers: Our Audience Numbers Are Garbage!
Dear advertisers: Our audience numbers are garbage! And… The road to Hell is paved with pageviews. Plus, rants and raves about the iPhone...
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mramsey1
May 28, 2015
Too Much Content Marketing, Not Enough Consumers?
When we all create content, nobody’s left to consume it! And… Will Facebook’s new Instant Articles wreck your favorite media brands? It’s...
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mramsey1
Dec 10, 2014
Is Online Video Killing the TV Star? No!
Is online video killing the TV star? Absolutely not! Also: What does it mean when the debut novel from a YouTube star breaks records and...
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mramsey1
Sep 5, 2014
Media Unplugged Ep 2 – Big Media Sheds Advertising and the NFL Says “Pay to Play”
This is episode 2 of Media Unplugged, the brand-spanking new podcast created by yours truly and that one-of-a-kind branding authority,...
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mramsey1
Aug 23, 2014
Here’s Why Radio Will Have a Tough Time on Mobile Phones
The battle for real estate and attention on mobile devices is even tougher than you think. This past week Techcrunch reported on a study...
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mramsey1
Jul 14, 2014
Maybe You’re Thinking about Digital for Radio All Wrong
What do VC’s look for when they invest in the startups which threaten mega-industries like radio? Marc Andreessen, VC and cofounder of...
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mramsey1
Jun 29, 2014
The New Auto Dashboard: Is Radio Screwed?
Last week, Google announced Android Auto, which – like Apple’s CarPlay – aims to fully fulfill the promise of the so-called connected...
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mramsey1
Jun 11, 2014
How to Measure NPR’s Success in a Digital Age
Is NPR’s performance on the digital front a sign that radio’s digital evolution has stalled? Or, worse, that it’s just a big hairy...
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mramsey1
Nov 22, 2013
Whatever Happened to Podcasting?
[A longer version of this post appeared in NetNewsCheck] “Podcasting” is the term describing the creation and consumption of on-demand...
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