Media Unplugged: Apple’s TV Strategy Revealed
Apple’s TV strategy revealed! And… Video wins online – but where’s the money? Plus, rants and raves about Dyson’s move into electric...
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mramsey1
- Jul 27, 2017
Media Unplugged: The Diminishing Returns of Online Advertising
The diminishing returns of online advertising. And… Innovation lessons from the Grateful Dead. Plus, rants and raves about the mixed...
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mramsey1
- Jun 14, 2017
Media Unplugged: Will the Curtain Come Down on Movie Theaters?
Will the curtain come down on movie theaters? And… The New York Times can’t save the newspaper industry. Plus, rants and raves about why...
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mramsey1
- Mar 29, 2017
Media Unplugged: 10 Media Trends You Need to Know
10 media trends you need to know. And… Niche! It’s the new mainstream! Plus, rants and raves about lying with podcast trend statistics...
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mramsey1
- Oct 25, 2016
hivio 2016: How Radio Can Do Social Media Right
How can radio and other media brands do social media right? Why not ask the expert whose clients include NBC Universal, News Corp, and...
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mramsey1
- Oct 10, 2016
Media Unplugged: Dear Advertisers: Our Audience Numbers Are Garbage!
Dear advertisers: Our audience numbers are garbage! And… The road to Hell is paved with pageviews. Plus, rants and raves about the iPhone...
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mramsey1
- Sep 25, 2016
Millennials Say “Out With Blogs, In With Podcasts!”
Millennials say “out with blogs, in with podcasts!” And… Is TV doomed – thanks to ad blockers? Plus, rants and raves about “lit-bait,”...
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mramsey1
- Sep 4, 2016
Here Comes the Digital Media Shakeout!
Here comes the digital media shakeout! And… A recipe to reinvent your legacy media company. Plus, rants and raves about the faux...
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mramsey1
- Jul 10, 2016
Kim Kardashian Has Great Talent After All
Kim Kardashian has great talent after all. And… Publishers spanked by Facebook’s changing newsfeed algorithm. It’s episode 45 of Media...
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mramsey1
- Mar 21, 2016
Media Unplugged: Surprise! Distribution is King!
Surprise! Distribution is KING! And… Time is running out for Big Media. It’s episode 39 of Media Unplugged with branding authority Tom...
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mramsey1
- Jan 12, 2016
7 Predictions about the Future of Media
7 predictions about the future of media. And… Great advice for musicians – and marketers! It’s episode 34 of Media Unplugged with...
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mramsey1
- Nov 11, 2015
What if Distribution is King and Content is Crap?
Maybe distribution is king! And… Content is crap. Plus, rants and raves on the ridiculous controversy over Starbucks’ holiday red cup and...
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mramsey1
- Nov 2, 2015
5 Must-Hear Trends in Media and Marketing
5 must-hear trends in media and marketing. Plus… CMO’s say the darnedest things! It’s episode 30 of Media Unplugged with branding...
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mramsey1
- Oct 17, 2015
You’ll Never Guess How Much Music Matters to Millennials!
You’ll never guess how much music matters to Millennials! And… What happens when Stars ARE the Network? It’s episode 29 of Media...
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mramsey1
- Sep 30, 2015
How Serial Went from Podcast to TV Show
Anyone who knows me or who has been following this blog for a while knows that I am a champion for the primacy of unique and compelling...
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mramsey1
- Nov 25, 2014
Does This American Life’s “Serial” Signal a “Golden Age” for Podcasts?
Does This American Life’s “Serial” Podcast signal a new “Golden Age” for Podcasting? Nope. And we’re going to explain why. Also: Why is...
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mramsey1
- Oct 6, 2014
Who Says Radio Talent Can’t Compete with Hollywood?
I’ve watched with some bemusement a debate in broadcasting circles: Does it makes sense for broadcasters to embrace an abundance of...
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mramsey1
- Oct 3, 2014
Media Unplugged: BuzzFeed’s Viral Secrets / Netflix vs. Hollywood – Again
It’s episode 4 of Media Unplugged, and Tom Asacker and Mark Ramsey reveal the secret to BuzzFeed’s video success and uncover the real...
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mramsey1
- Sep 24, 2014
Ryan Holiday: How to Grow Your Media Brand the Silicon Valley Way
Quick Summary: How do today’s tech startups launch and scale big and fast? By using a new union of traditional and direct marketing and...
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mramsey1
- May 5, 2014
Does your Radio Positioning Suck?
“If you repeat something often enough, folks will believe it.” That’s one of those old radio maxims that results from years of radio...
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