#unplugged

Jun 16, 2019

Podcasting is NOT the New Blogging

Podcasting is NOT the new blogging. And… Will there ever be another Game Of Thrones-sized hit? Plus rants and raves about what happens when your Star Wars podcast attracts the attention of Luke Skywalker, himself. It’s episode 93 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you’re reading this by email, click here. Sample and subscribe to Medi

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mramsey1

May 7, 2019

Disney and the Future of TV

Disney and the future of TV. And… Has Apple poisoned Netflix? Plus rants and raves about the fallout of Dunkin’s decision to banish “Donuts” from its name and the phenomenon of “niche-ification.” It’s episode 92 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you’re reading this by email, click here. Sample and subscribe to Media Unplugged at App

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Media Unplugged: Big Media will have its hands full with Netflix

mramsey1

Apr 1, 2019

Media Unplugged: Big Media will have its hands full with Netflix

Prediction: Big media will have its hands full with Netflix. And… Spotify and Gimlet and Anchor, oh my! Plus, rants and raves on “grit” and pop up service apps like Recharge (hotel-by-the-minute), Popup (ephemeral coffee shops), and Breather (on-demand private workspaces). It’s episode 91 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you’re rea

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Media Unplugged: How to Blow Up Podcasting

mramsey1

Aug 12, 2018

Media Unplugged: How to Blow Up Podcasting

Photo by Jan Střecha on Unsplash How to blow up podcasting. And… 9 ways to innovate journalism – and media – online. Plus, rants and raves about Oscar’s new “Popular Film” category, the niche luxury brand of (wait for it) dental floss, and how 3 minutes of a podcast can generate tons of publicity for all the wrong reasons. It’s episode 86 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly tr

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Media Unplugged: Disney’s Mistakes are Costing Star Wars

mramsey1

Jul 12, 2018

Media Unplugged: Disney’s Mistakes are Costing Star Wars

Disney’s mistakes are costing Star Wars. And… Facebook is losing its cool among teens. Plus, rants and raves about what’s wrong with online reviews, the Onion’s desperate attacks on Facebook as their traffic sinks, and more It’s episode 85 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you’re reading this by email, click here for the audio. Samp

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Media Unplugged: The End of Authenticity

mramsey1

Apr 30, 2018

Media Unplugged: The End of Authenticity

Photo by Marian Chinciusan on Unsplash The end of authenticity. And… Will Amazon finally make TV’s smart AND friendly? Plus rants and raves about Ford halting production of most sedans, the phenomenon of micro-merchandising, and how Sherwin-Williams is using augmented reality. It’s episode 82 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you’re

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Media Unplugged: The Strategy Behind Amazon’s Prime Video

mramsey1

Apr 9, 2018

Media Unplugged: The Strategy Behind Amazon’s Prime Video

Photo by Wayne Low on Unsplash The strategy behind Amazon’s Prime Video. And… MoviePass and the magic power of data. Plus rants and raves about Jesus Christ Superstar, the Star Wars theme park, and the new book “The Big Picture: The Fight for the Future of Movies.” It’s episode 81 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you’re reading thi

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mramsey1

Feb 20, 2018

Media Unplugged: Long Live Fake Fame!

Long live fake fame! And… Is Facebook killing comedy? Plus, rants and raves on what a famous handbag owes to the back of an airplane sick-bag, the wondrous origin of the most famous Coke jingle in history, and the mystery surrounding the seeming impossibility to recreate Beyonce in wax. It’s episode 79 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And

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Media Unplugged: Disney Wants Fox: Now What?

mramsey1

Dec 20, 2017

Media Unplugged: Disney Wants Fox: Now What?

Disney wants Fox…Now what? And… What consumers REALLY want from brands. And… Consumers are running away from advertising in droves. Plus, rants and raves about Netflix’s personalization not just of recommendations but even artwork images, James Franco’s terrific movie, The Disaster Artist, and more. It’s episode 76 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play butt

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Media Unplugged: Is A&E Creating Cultural Brands – or Blowing Smoke?

mramsey1

Oct 23, 2017

Media Unplugged: Is A&E Creating Cultural Brands – or Blowing Smoke?

Is A&E creating cultural brands – or blowing smoke? And…Martin Scorcese doesn’t understand Rotten Tomatoes – and the feeling is mutual. Plus, rants and raves about Blue Apron’s new podcast (have you really been hungry for that?), the mental health challenges unique to musicians (or are they?), and what happens when a child’s “Anne Frank” Halloween costume becomes controversial and is re-labeled (hint: Nothing, unfortunately). It’s episode 73 of Media Unplugged with branding a

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Media Unplugged: Amazon is Promising the NFL what Nobody Else Can

mramsey1

Sep 16, 2017

Media Unplugged: Amazon is Promising the NFL what Nobody Else Can

Daniel Craig as James Bond via 007.com Amazon is promising the NFL what nobody else can. And… Apple wants James Bond. Plus, rants and raves about a terrific new promotional app from TV’s The Walking Dead for Mountain Dew, the myth that the radio industry needs less regulation, and the strange phenomenon of “free range trees.” . It’s episode 71 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ug

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Media Unplugged: 6 Second Ads – B.S. or the Future?

mramsey1

Aug 15, 2017

Media Unplugged: 6 Second Ads – B.S. or the Future?

6 second ads…B.S or the future? And… How Hallmark conquered Hollywood. Plus, rants and raves about what happens when you remove “donuts” from Dunkin Donuts, the scathing critique that almost doomed TV classic Seinfeld, and the billboard that features 43,412 movie nude scenes. It’s episode 69 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you’re

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Media Unplugged: The Diminishing Returns of Online Advertising

mramsey1

Jul 27, 2017

Media Unplugged: The Diminishing Returns of Online Advertising

The diminishing returns of online advertising. And… Innovation lessons from the Grateful Dead. Plus, rants and raves about the mixed reaction to Lyft’s new “Taco mode,” the easy way to win with Snapchat – assuming you’re HBO’s Game of Thrones, and the “dark side” of Influencers: Douchebags. It’s episode 68 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below:

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Media Unplugged: Pandora’s Prospects – Gloomy

mramsey1

Jul 18, 2017

Media Unplugged: Pandora’s Prospects – Gloomy

Pandora’s prospects: Gloomy. And… Can simple-priced generics topple your favorite brands? Plus, rants and raves about the role of desire in every decision you make, and why it’s time to stop making “an IMDB for podcasts.” It’s episode 67 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you’re reading this by email, click here for the audio. Sample

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Media Unplugged: Twitter’s Misbegotten Live Video Strategy

mramsey1

May 17, 2017

Media Unplugged: Twitter’s Misbegotten Live Video Strategy

Twitter’s Misbegotten Live Video Strategy. And…Champagne and Caviar Dreams, Meet Cold Hard Cash. Plus, rants and raves about the visual effects artist with the most amazing video to sell his used car – ever, and more. It’s episode 63 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. This episode is brought to you by StackAdapt, an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Listen as we go

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Media Unplugged: Amazon Lands NFL Streaming Rights…So What?

mramsey1

Apr 10, 2017

Media Unplugged: Amazon Lands NFL Streaming Rights…So What?

Amazon lands NFL streaming rights…So what? And… Should Twitter be charging? Plus, rants and raves about Netflix’s new ratings system, the value of authenticity (or lack thereof) in Pepsi’s aborted new campaign, and more. It’s episode 61 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. This episode is brought to you by StackAdapt, an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Sources: htt

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Media Unplugged: 10 Media Trends You Need to Know

mramsey1

Mar 29, 2017

Media Unplugged: 10 Media Trends You Need to Know

10 media trends you need to know. And… Niche! It’s the new mainstream! Plus, rants and raves about lying with podcast trend statistics and more. It’s episode 60 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you’re reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at iTunes. Or do the same at Stitcher. Or G

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Media Unplugged: Apple Says Fake News Is “Killing People’s Minds” – Really?

mramsey1

Feb 19, 2017

Media Unplugged: Apple Says Fake News Is “Killing People’s Minds” – Really?

Apple says fake news is “killing people’s minds” – really? And… Publishing platform Medium crashes – and idealism burns. Plus, rants and raves about Oscar-nominated screenwriters sharing some hilarious studio notes, and more. It’s episode 58 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you’re reading this by email, click here for the audio. Sa

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Media Unplugged: The Best Marketer of the Year – Your Fans!

mramsey1

Dec 12, 2016

Media Unplugged: The Best Marketer of the Year – Your Fans!

Will ad-blocking save the advertising industry? And… The best marketer of the year? Your fans! Plus, rants and raves about the app that fixes your complexion so you don’t have to, the history of the Christmas tree, and how one business guru needs a dose of his own medicine. It’s episode 55 – the final chapter of the year – of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the p

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Media Unplugged: Starbucks’ Media Empire Strikes Back!

mramsey1

Oct 24, 2016

Media Unplugged: Starbucks’ Media Empire Strikes Back!

Starbucks’ media empire strikes back! And… Brands beware: McDonald’s YouTube Fail. Plus, rants and raves about the bot that argues with Internet trolls so you don’t have to, new research revealing that many of us lie about what we watch on TV, and a great Airbnb promotion where the grand prize is a night in Dracula’s castle – in a coffin. It’s episode 52 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to re

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