I could drone on and on about the lessons Donald Trump teaches media companies, but many of the lessons are so obvious that I need not...

Once a radio industry – and radio station fan – mainstay, it’s hard for me to find a radio station bumper sticker on the road nowadays....

“If you repeat something often enough, folks will believe it.” That’s one of those old radio maxims that results from years of radio...

This strikes me as perplexing for many reasons, not the least of which is that so much of radio is neither live nor local. Yet that...

Before 1960, the drive-in was king. It was ground-zero for a demographic segment Hollywood had forgotten in its obsession to meet head on...

Since then we have relied on bowing our new brands with stunts: Events or circumstances designed to garner attention and trial that give...

You want your radio or TV station’s name to appear in a major motion picture, don’t you? What about your star personality’s or your...

Commodities are the sad sacks of marketing. And brandSTOKE today has a great post on how to tell if your product – even your radio...

He stops traffic.  Literally. When my wife and I take him to public places crowds swarm around him, iPhones clicking away. He’s Otis, our...

Alan Wurtzel is the former CEO of Circuit City, America’s late, great electronics superstore. He is also the author of a fabulous new...

Sometimes we have this weird notion that platforms are places for us to put the same stuff everywhere. They’re not. The way to make your...

One of radio’s great opportunities is to get our communal heads and hands around the form and manner in which we post audio online.  Yes,...

I spend my day inviting others to meetings and accepting invitations from others. And I do it the same way you do, by sending or...

Back in the day, Ries & Trout Own one, they advised.  Just one. This played well with a broadcasting audience for obvious reasons – we...

Last week Seth Godin penned another pearl: The easiest way to sell yourself short is to compare your work to the competition. To say that...

The following is transcribed from the Copyblogger podcast “Internet Marketing for Smart People Radio,” hosted by Robert Bruce. It’s an...

“Will you talk to me?” I mean, one-on-one? It’s my observation that most program directors spend infinitely more time talking to the...

Although I quote my friend Seth Godin regularly, I rarely repost his thoughts in their entirety.  Today I am going to make an exception...

As Halloween approaches it’s time to gather round the fireplace for spooky stories, and if one of those stories contains a useful lesson...

“Pray and spray” is rarely the most effective form of marketing. How can you target potential station listeners across platforms (mail...