One Surprising Thing Radio Can Learn from Donald Trump
I could drone on and on about the lessons Donald Trump teaches media companies, but many of the lessons are so obvious that I need not...
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mramsey1
Jul 25, 2015
Whatever Happened to Radio Bumper Stickers?
Once a radio industry – and radio station fan – mainstay, it’s hard for me to find a radio station bumper sticker on the road nowadays....
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mramsey1
May 5, 2014
Does your Radio Positioning Suck?
“If you repeat something often enough, folks will believe it.” That’s one of those old radio maxims that results from years of radio...
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mramsey1
Oct 1, 2013
“Live and Local”? I Don’t Think So
This strikes me as perplexing for many reasons, not the least of which is that so much of radio is neither live nor local. Yet that...
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mramsey1
Sep 14, 2013
What’s Your Sign?
Before 1960, the drive-in was king. It was ground-zero for a demographic segment Hollywood had forgotten in its obsession to meet head on...
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mramsey1
Sep 5, 2013
The Hunger Games You Are Not, Radio
Since then we have relied on bowing our new brands with stunts: Events or circumstances designed to garner attention and trial that give...
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mramsey1
Aug 10, 2013
Your Station Can be Featured in a Major Motion Picture
You want your radio or TV station’s name to appear in a major motion picture, don’t you? What about your star personality’s or your...
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mramsey1
Jan 30, 2013
Is Your Radio Brand a Commodity?
Commodities are the sad sacks of marketing. And brandSTOKE today has a great post on how to tell if your product – even your radio...
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mramsey1
Dec 11, 2012
What Radio can learn from Otis
He stops traffic. Literally. When my wife and I take him to public places crowds swarm around him, iPhones clicking away. He’s Otis, our...
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mramsey1
Dec 10, 2012
Will Radio be Good to Great to Gone?
Alan Wurtzel is the former CEO of Circuit City, America’s late, great electronics superstore. He is also the author of a fabulous new...
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mramsey1
Aug 9, 2012
How to Make Your Content “Pop”
Sometimes we have this weird notion that platforms are places for us to put the same stuff everywhere. They’re not. The way to make your...
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mramsey1
Aug 3, 2012
What’s Wrong with your Podcasts, Radio?
One of radio’s great opportunities is to get our communal heads and hands around the form and manner in which we post audio online. Yes,...
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mramsey1
Jul 30, 2012
Why Doesn’t Radio use “Add to Calendar”?
I spend my day inviting others to meetings and accepting invitations from others. And I do it the same way you do, by sending or...
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mramsey1
Jul 25, 2012
Is it Time to Stop “Owning a Word”?
Back in the day, Ries & Trout Own one, they advised. Just one. This played well with a broadcasting audience for obvious reasons – we...
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mramsey1
Jun 18, 2012
Chasing the Unicorn
Last week Seth Godin penned another pearl: The easiest way to sell yourself short is to compare your work to the competition. To say that...
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mramsey1
May 31, 2012
Seth Godin on the Evolution from Advertising to Marketing
The following is transcribed from the Copyblogger podcast “Internet Marketing for Smart People Radio,” hosted by Robert Bruce. It’s an...
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mramsey1
Apr 23, 2012
Do you Talk to your Listeners?
“Will you talk to me?” I mean, one-on-one? It’s my observation that most program directors spend infinitely more time talking to the...
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mramsey1
Feb 7, 2012
Are You Set Up to Share or to Fail?
Although I quote my friend Seth Godin regularly, I rarely repost his thoughts in their entirety. Today I am going to make an exception...
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mramsey1
Oct 26, 2011
A Halloween Tale for Radio Brands
As Halloween approaches it’s time to gather round the fireplace for spooky stories, and if one of those stories contains a useful lesson...
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mramsey1
Sep 8, 2011
Radio’s Nu Marketing Voodoo
“Pray and spray” is rarely the most effective form of marketing. How can you target potential station listeners across platforms (mail...
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