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    One Surprising Thing Radio Can Learn from Donald Trump
    mramsey1
    • Jan 24, 2016

    One Surprising Thing Radio Can Learn from Donald Trump

    I could drone on and on about the lessons Donald Trump teaches media companies, but many of the lessons are so obvious that I need not...
    1 view0 comments
    Whatever Happened to Radio Bumper Stickers?
    mramsey1
    • Jul 25, 2015

    Whatever Happened to Radio Bumper Stickers?

    Once a radio industry – and radio station fan – mainstay, it’s hard for me to find a radio station bumper sticker on the road nowadays....
    2 views0 comments
    Does your Radio Positioning Suck?
    mramsey1
    • May 5, 2014

    Does your Radio Positioning Suck?

    “If you repeat something often enough, folks will believe it.” That’s one of those old radio maxims that results from years of radio...
    2 views0 comments
    “Live and Local”? I Don’t Think So
    mramsey1
    • Oct 2, 2013

    “Live and Local”? I Don’t Think So

    This strikes me as perplexing for many reasons, not the least of which is that so much of radio is neither live nor local. Yet that...
    2 views0 comments
    What’s Your Sign?
    mramsey1
    • Sep 14, 2013

    What’s Your Sign?

    Before 1960, the drive-in was king. It was ground-zero for a demographic segment Hollywood had forgotten in its obsession to meet head on...
    1 view0 comments
    The Hunger Games You Are Not, Radio
    mramsey1
    • Sep 5, 2013

    The Hunger Games You Are Not, Radio

    Since then we have relied on bowing our new brands with stunts: Events or circumstances designed to garner attention and trial that give...
    0 views0 comments
    Your Station Can be Featured in a Major Motion Picture
    mramsey1
    • Aug 10, 2013

    Your Station Can be Featured in a Major Motion Picture

    You want your radio or TV station’s name to appear in a major motion picture, don’t you? What about your star personality’s or your...
    2 views0 comments
    Is Your Radio Brand a Commodity?
    mramsey1
    • Jan 30, 2013

    Is Your Radio Brand a Commodity?

    Commodities are the sad sacks of marketing. And brandSTOKE today has a great post on how to tell if your product – even your radio...
    0 views0 comments
    What Radio can learn from Otis
    mramsey1
    • Dec 12, 2012

    What Radio can learn from Otis

    He stops traffic.  Literally. When my wife and I take him to public places crowds swarm around him, iPhones clicking away. He’s Otis, our...
    2 views0 comments
    Will Radio be Good to Great to Gone?
    mramsey1
    • Dec 11, 2012

    Will Radio be Good to Great to Gone?

    Alan Wurtzel is the former CEO of Circuit City, America’s late, great electronics superstore. He is also the author of a fabulous new...
    0 views0 comments
    How to Make Your Content “Pop”
    mramsey1
    • Aug 10, 2012

    How to Make Your Content “Pop”

    Sometimes we have this weird notion that platforms are places for us to put the same stuff everywhere. They’re not. The way to make your...
    2 views0 comments
    What’s Wrong with your Podcasts, Radio?
    mramsey1
    • Aug 3, 2012

    What’s Wrong with your Podcasts, Radio?

    One of radio’s great opportunities is to get our communal heads and hands around the form and manner in which we post audio online.  Yes,...
    1 view0 comments
    Why Doesn’t Radio use “Add to Calendar”?
    mramsey1
    • Jul 30, 2012

    Why Doesn’t Radio use “Add to Calendar”?

    I spend my day inviting others to meetings and accepting invitations from others. And I do it the same way you do, by sending or...
    1 view0 comments
    Is it Time to Stop “Owning a Word”?
    mramsey1
    • Jul 25, 2012

    Is it Time to Stop “Owning a Word”?

    Back in the day, Ries & Trout Own one, they advised.  Just one. This played well with a broadcasting audience for obvious reasons – we...
    2 views0 comments
    Chasing the Unicorn
    mramsey1
    • Jun 19, 2012

    Chasing the Unicorn

    Last week Seth Godin penned another pearl: The easiest way to sell yourself short is to compare your work to the competition. To say that...
    2 views0 comments
    Seth Godin on the Evolution from Advertising to Marketing
    mramsey1
    • May 31, 2012

    Seth Godin on the Evolution from Advertising to Marketing

    The following is transcribed from the Copyblogger podcast “Internet Marketing for Smart People Radio,” hosted by Robert Bruce. It’s an...
    3 views0 comments
    Do you Talk to your Listeners?
    mramsey1
    • Apr 24, 2012

    Do you Talk to your Listeners?

    “Will you talk to me?” I mean, one-on-one? It’s my observation that most program directors spend infinitely more time talking to the...
    3 views0 comments
    Are You Set Up to Share or to Fail?
    mramsey1
    • Feb 8, 2012

    Are You Set Up to Share or to Fail?

    Although I quote my friend Seth Godin regularly, I rarely repost his thoughts in their entirety.  Today I am going to make an exception...
    0 views0 comments
    A Halloween Tale for Radio Brands
    mramsey1
    • Oct 27, 2011

    A Halloween Tale for Radio Brands

    As Halloween approaches it’s time to gather round the fireplace for spooky stories, and if one of those stories contains a useful lesson...
    1 view0 comments
    Radio’s Nu Marketing Voodoo
    mramsey1
    • Sep 8, 2011

    Radio’s Nu Marketing Voodoo

    “Pray and spray” is rarely the most effective form of marketing. How can you target potential station listeners across platforms (mail...
    2 views0 comments
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