top of page

Radio’s Nu Marketing Voodoo

“Pray and spray” is rarely the most effective form of marketing.

How can you target potential station listeners across platforms (mail and digital) using ingredients that are personalized to the individual on the other side of that marketing outreach?

Not personalized by format or by neighborhood or PRIZM code, but personalized to you?

Carolyn Gilbert, Mike O’Connor, and their new marketing company nuvoodoo have one answer.

Watch this video and we’ll walk you through what’s wrong with conventional marketing for radio stations and what’s new about this marketing voodoo:

Prefer audio?  Try this:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else.  You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

4 views0 comments


bottom of page