top of page

Search


Can Analog Media Companies Drive Digital Revenue?
There isn’t a broadcasting company that doesn’t hope that answer is “yes,” and guess what: “Yes” is right. A recent New York Times piece...
mramsey1
Feb 20, 2018
10 views
0 comments


Radio’s Streaming Effort May Be Screwed – Part 2
Yesterday I published a piece that argued two things: First, the decline in streaming for broadcast radio stations is real – it’s a...
mramsey1
Sep 19, 2017
40 views
14 comments


Radio’s Lost Podcasting Opportunity
When you talk to radio broadcasters about their podcasting strategy, they tend to see it from the same perspective: The one that relates...
mramsey1
Feb 8, 2017
13 views
0 comments


The Magic of Radio Experiences
Retail stores are closing all across the country. “It’s Amazon! They’re stealing our market!” That’s the refrain. And it’s true, right?...
mramsey1
Jan 19, 2017
3 views
0 comments


hivio 2016 – How Pandora is Changing Audio Advertising
Lizzie Widhelm is Pandora’s Senior Vice President of Ad Product Sales & Strategy where she spearheads the team that brings advertising...
mramsey1
Aug 2, 2016
7 views
0 comments


Here’s How Digital Makes Audio Content Better – NPR’s Anya Grundmann
Think digital and radio are two separate worlds and digital learnings can’t make audio content across platforms better and more popular?...
mramsey1
Jul 20, 2016
6 views
0 comments


Ad Blocking is Exploding – Here’s How to Fight Back
Ad blocking is exploding. Here’s how to fight back. And… This is what makes your fans “tick.” It’s episode 44 of Media Unplugged with...
mramsey1
Jun 27, 2016
2 views
0 comments


Is NPR Crazy? Yes, Like a Fox
So NPR has decided it won’t promote its podcasts or NPR One on air, and many critics are calling them out for what they describe...
mramsey1
Mar 19, 2016
18 views
0 comments


One Surprising Thing Radio Can Learn from Donald Trump
I could drone on and on about the lessons Donald Trump teaches media companies, but many of the lessons are so obvious that I need not...
mramsey1
Jan 24, 2016
3 views
0 comments

Why Slacker is Radio’s Best-Kept Secret
How can terrestrial radio partner with online radio for the benefit of both? That’s just one topic tackled by Duncan Orrell-Jones, CEO of...
mramsey1
Nov 19, 2015
3 views
0 comments


Radio Social Media Managers Are Near Tears
Yesterday I published a post that detailed how the typical radio station’s Facebook strategy is, at best, off-base, and at...
mramsey1
Nov 17, 2015
8 views
0 comments


Who Says Radio Talent Can’t Compete with Hollywood?
I’ve watched with some bemusement a debate in broadcasting circles: Does it makes sense for broadcasters to embrace an abundance of...
mramsey1
Oct 6, 2014
8 views
0 comments


Can Digital Revenue “Make Up” Lost Traditional Radio Revenue?
Are you wasting your time nursing digital pennies and dimes when the “big money” is in the dollars that flow to your coffers from...
mramsey1
May 26, 2014
4 views
0 comments


Social Media for Radio the #ChrisHardwick Way
What is this show @midnight that has exploded in ratings and social media buzz since its debut last October? And why should radio care?...
mramsey1
Apr 5, 2014
2 views
0 comments


Clip Interactive: Making Your Radio Mobile App Better
If you’re like me you get an empty feeling from too many radio mobile apps. The addition of podcasts and social links can’t mask the fact...
mramsey1
Feb 9, 2014
3 views
0 comments


Wrist-Powered Radio?
There’s a tendency to obsess on devices. But if you’re in the content business devices are only channels of distribution for that...
mramsey1
Jan 28, 2014
1 view
0 comments


5 Ways to Make a Better Radio Blog
Earlier this week I argued that DJ blogs often are a waste of time and effort. Today I’m going to share a few thoughts on how to make...
mramsey1
Jan 9, 2014
4 views
0 comments


Whatever Happened to Podcasting?
[A longer version of this post appeared in NetNewsCheck] “Podcasting” is the term describing the creation and consumption of on-demand...
mramsey1
Nov 22, 2013
1 view
0 comments


Radio’s Auto Dashboard Strategy: We’ve Got It All Wrong
In the race to exploit new digital opportunities, Kleiner Perkins partner Mary Meeker has described three “consumer Internet ‘white...
mramsey1
Sep 19, 2013
3 views
0 comments


What’s Your Sign?
Before 1960, the drive-in was king. It was ground-zero for a demographic segment Hollywood had forgotten in its obsession to meet head on...
mramsey1
Sep 14, 2013
4 views
0 comments
bottom of page