Sometimes we have this weird notion that platforms are places for us to put the same stuff everywhere.
They’re not.
The way to make your content “pop” is to re-imagine it for every platform where it appears. It’s not the same thing someplace else. It’s something new someplace else – inspired by its original form, but not limited to it.
Think re-imagined, not re-purposed.
That’s how to make your content “pop.”
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