This Is How Long Your Podcast Should Be
At NAB, Rob Walch, VP at Libsyn (and a very smart guy) attempted to debunk the “myth” that shorter-length podcasts are more popular than...
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mramsey1
- Feb 8, 2017
Radio’s Lost Podcasting Opportunity
When you talk to radio broadcasters about their podcasting strategy, they tend to see it from the same perspective: The one that relates...
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mramsey1
- Jan 19, 2017
The Magic of Radio Experiences
Retail stores are closing all across the country. “It’s Amazon! They’re stealing our market!” That’s the refrain. And it’s true, right?...
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mramsey1
- Aug 25, 2016
Radio: Why Connected Cars Don’t Matter
From Radio Ink: While the radio industry grapples with what it should be doing about the connected car, there may be some comfort in...
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mramsey1
- Nov 11, 2015
What if Distribution is King and Content is Crap?
Maybe distribution is king! And… Content is crap. Plus, rants and raves on the ridiculous controversy over Starbucks’ holiday red cup and...
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mramsey1
- Apr 20, 2015
What Radio Can Learn from Star Wars VII
Last week the Internet melted. And if you’re a Star Wars fan, you know the precise moment: When the latest teaser trailer for the newest...
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mramsey1
- Mar 5, 2015
Missing Leonard Nimoy and Unruly Breast Physics
Who needs an agency when brands want CONTENT, not ADS? And… Disruption comes and goes, but human desire is forever. Then Tom Asacker...
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mramsey1
- Dec 30, 2014
Bob Iger’s Lessons for Radio
Disney chief Bob Iger is on the cover of the new issue of Fortune, pictured in front of Star Wars’ legendary Millennium Falcon. I can’t...
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mramsey1
- Dec 15, 2014
When Radio Advertising Goes Wrong
Over the past few weeks I have heard the story more than once: A big segment of a News/Talk show or a morning show was given over to an...
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mramsey1
- Dec 10, 2014
Is Online Video Killing the TV Star? No!
Is online video killing the TV star? Absolutely not! Also: What does it mean when the debut novel from a YouTube star breaks records and...
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mramsey1
- Sep 24, 2014
Why Content Matters More than Technology
Worried about technology crowding out your radio brand? Freaked out about the car dashboard and the latest mobile gadget? Maybe you...
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mramsey1
- Sep 3, 2014
People Don’t Fall In Love With Distribution Channels…
…they fall in love with content. It’s not often I make a post that is purely an image, but I thought I’d make a tiny – and meaningful –...
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mramsey1
- Aug 15, 2014
Surprise! Radio Disney Doesn’t Need Radio!
So Disney sells of all of its Radio Disney station assets – 23 AM and 1 FM – save for its LA flagship, which is evidently a content...
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mramsey1
- Aug 5, 2014
Bringing Audio Together – the Magic of AGOGO with J.D. Heilprin
If all your favorite audio content is all over the place in a variety of different channels, why can’t you aggregate it all in one place?...
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mramsey1
- Jul 16, 2014
The Death of Distribution Channel Advantage
So I read with interest today this distribution-related tidbit from NTS MediaOnline: Cumulus Media-owned Westwood One has announced an...
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mramsey1
- Feb 24, 2014
6 Reasons Radio Listeners IGNORE Your Morning Show
You know the routine. Your radio station introduces a new morning show and you sit back and wait for the magic to happen. And you...
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mramsey1
- Nov 4, 2013
Lessons for Radio from Time Warner Cable
Earlier this year, CBS was blacked out on Time Warner Cable in several major markets due to a dispute over content rights fees. CBS...
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mramsey1
- Jan 2, 2013
What Happens to Radio when Technology Kills Mobile Phones?
There remains a drumbeat among some broadcasters to install FM radio into mobile phones, but what happens when some new technology kills...
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mramsey1
- Nov 8, 2012
Investors are Focusing on Content, not Distribution
USA TODAY markets reporter Matt Krantz answers this reader question: Why have the large diversified media companies been such strong...
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mramsey1
- Oct 9, 2012
Local Public Radio: What To Do…
…in a world where the networks you pay for content circumvent you by distributing much of that same content online? This is a complicated...
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