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Why Radio Needs Video that “Doesn’t Suck”

Many radio broadcasters still don’t understand that video is an important component of their digital strategy, let alone understand that this video actually needs to look good.

But, as longtime agency creative, film and commercial director, and now author Steve Stockman says, to stand out from the flood of amateur video, your moving pictures have to actually look and work better.

, and (to quote Steven Pressfield), it’s “like two years of film school in 248 pages.”  I have learned more about video by just browsing that book than I have ever decoded in a lifetime of video-watching.

As I like to argue, if you’re in the radio business you’re in the media business, and the most popular currency in media is video.  That’s why I do so much of it and it’s why you should, too.

So check out this short chat with Steve Stockman and start making your video suck-proof.

Prefer audio?  Try this:

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P.S. This is one case where the Kindle version will not do.  Go for the paperback.

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