top of page

Why Radio Needs Video that “Doesn’t Suck”


Many radio broadcasters still don’t understand that video is an important component of their digital strategy, let alone understand that this video actually needs to look good.

But, as longtime agency creative, film and commercial director, and now author Steve Stockman says, to stand out from the flood of amateur video, your moving pictures have to actually look and work better.

, and (to quote Steven Pressfield), it’s “like two years of film school in 248 pages.”  I have learned more about video by just browsing that book than I have ever decoded in a lifetime of video-watching.

As I like to argue, if you’re in the radio business you’re in the media business, and the most popular currency in media is video.  That’s why I do so much of it and it’s why you should, too.

So check out this short chat with Steve Stockman and start making your video suck-proof.

Prefer audio?  Try this:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else.  You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

P.S. This is one case where the Kindle version will not do.  Go for the paperback.

1 view0 comments

Comments


bottom of page