In our zeal to stand for so much, we too often end up standing for nothing at all.
What are you famous for? Can you fit it into one thought – one idea – and one sentence?
Is it unique and special? Is it magnetic to your consumers? Is it at all magical?
Watch this video which spells out the problem and the solution using a true-to-life example of a brand you’ll be glad isn’t yours (I hope).
Prefer audio? Try this:
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