If we want our fans to spread the word about our radio brands, why don’t we create content that’s more remarkable to begin with? After all, people don’t spread the mundane, they spread the extraordinary. Case and point…this video. Prefer audio? Try this: Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser. Download mp3 (You can subscribe to all the M

He stops traffic.  Literally. When my wife and I take him to public places crowds swarm around him, iPhones clicking away. He’s Otis, our 145-pound Newfoundland.  And he teaches the lesson of attention. Attention is scarce always – never more than today.  Bright and shiny objects abound, many of which substitute for the same or similar functions of the traditional radio experience, but always with something new.  These objects compete for our limited attention, and it’s the t

In our zeal to stand for so much, we too often end up standing for nothing at all. What are you famous for?  Can you fit it into one thought – one idea – and one sentence? Is it unique and special?  Is it magnetic to your consumers?  Is it at all magical? Watch this video which spells out the problem and the solution using a true-to-life example of a brand you’ll be glad isn’t yours (I hope). Prefer audio?  Try this: Audio clip: Adobe Flash Player (version 9 or above) is requ