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mramsey1
- Dec 12, 2012
What Radio can learn from Otis
He stops traffic. Literally. When my wife and I take him to public places crowds swarm around him, iPhones clicking away. He’s Otis, our 145-pound Newfoundland. And he teaches the lesson of attention. Attention is scarce always – never more than today. Bright and shiny objects abound, many of which substitute for the same or similar functions of the traditional radio experience, but always with something new. These objects compete for our limited attention, and it’s the t
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mramsey1
- May 16, 2011
What are you “Famous” for?
In our zeal to stand for so much, we too often end up standing for nothing at all. What are you famous for? Can you fit it into one thought – one idea – and one sentence? Is it unique and special? Is it magnetic to your consumers? Is it at all magical? Watch this video which spells out the problem and the solution using a true-to-life example of a brand you’ll be glad isn’t yours (I hope). Prefer audio? Try this: Audio clip: Adobe Flash Player (version 9 or above) is requ
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