I’m a firm believer in the notion that what’s between what used to be called “records” is what’s most important for radio’s future over the air.
That means “personality.”
And nobody knows more about bringing the best out of a personality than Consultant and Talent Coach Valerie Geller, whose new book, Beyond Powerful Radio is available now.
In this final chapter of my two-part conversation with Valerie we discuss:
Is great radio talent born or made?
How do you discover new talent – how do you know it when you find it?
How do you nurture talent?
Why doesn’t talent get more respect?
Watch this:
Missed the first chapter? Find it here, along with an audio version of the whole conversation.
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