The short answer is “no.”
In the mediaverse where there are no lines between radio and other media, we have the “permission” of each of our “listeners” to invite them to a relationship with us across platforms.
I explore this issue in this excerpt from a presentation I gave with Joaquin Alvarado, the SVP Digital Strategy and Education of American Public Media. The event was the Integrated Media Association Conference in Austin on the cusp of SXSW.
Watch this interchange with Joaquin and you’ll get a good sense of where I see radio’s future headed (and hear why I think the notion of “amplifying your brand” is not all it’s cracked up to be).
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