It’s not a website, it’s a platform.
Or at least it should be.
What’s the difference between a website and a platform? And how do you develop a strategy to build yours?
Watch this video for five questions that will dramatically improve your platform strategy and help transform it from a digital “brochure” into a site that matters to the people who count most: Your consumers.
Prefer audio? Try this:
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This clip – and others I will be sharing – are from my recent keynote session at the 2011 National Religious Broadcasters Convention in Nashville.