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5 Questions to Dramatically Improve your Digital Platform

It’s not a website, it’s a platform.

Or at least it should be.

What’s the difference between a website and a platform?  And how do you develop a strategy to build yours?

Watch this video for five questions that will dramatically improve your platform strategy and help transform it from a digital “brochure” into a site that matters to the people who count most:  Your consumers.

Prefer audio?  Try this:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else.  You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

This clip – and others I will be sharing – are from my recent keynote session at the 2011 National Religious Broadcasters Convention in Nashville.

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