Morning Show superstars are something almost every broadcaster wants and only a precious few have. So how do you get from here to there? How do transform a show from “good” to “great”?
I can’t think of anyone better suited to answer this question than Tracy Johnson.
Tracy has a long history as a programmer, manager, talent coach and author of several books on developing radio talent. His brand new book, Morning Radio Revisited: A Guide to Developing On-Air Superstars has just been published and it is a potent gem that every morning show, programmer, and manager should read and heed.
It was with great joy that I sat down with Tracy to discuss some of the themes of his new book. This is must-see viewing for you radio talents out there:
Prefer audio? Try this:
(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).