From MediaPost: Only 16% of ad executives expect radio’s share of spending to increase over the next six months, down from 26% when...

Seth Godin’s soon-to-be-released book Meatball Sundae is built on the following premise: That too many companies look at the “cool...

Not surprisingly, plenty of stations refused to participate in this project. They refused to volunteer their information. Fortunately, I...

From Media Daily News: ADVERTISING WEEK WILL BE COVERED by a dedicated Web radio station this year. Content will include streaming audio...

The projected trends in advertising spending speak for themselves: By 2008, online advertising spending in the US is projected to...

Here’s a clever new way: With “transparent TV-style ads And one that is much preferred to an annoying pre-roll. The YouTube canvas is...

From today’s news: Clear Channel Radio is proud to announce the launch of their new online consumer/dealer automotive solution,...

After spending some time on the bleeding edge, it’s nice to get back to the basics. And if you’re in the business of writing spots that...

The moment I have been predicting for the past three years has evidently finally come to pass: The advertising industry is about to do...

Although Tom Asacker’s story is ostensibly about something that isn’t radio, it might as well be radio: If a company’s “platform” is in...

TNS Media Intelligence projects 2007 radio industry ad spending (including local, national spot, and netowrk) to be off by .3% compared...

Look no further than online video. According to eMarketer: Of the 80% of viewers who had watched an online video ad, just over half had...

I don’t know where to begin in praising this spot – it’s absolutely terrific. [Note: If you can see the image, click it. If you’re...

Here’s a very perceptive analysis of Google Audio. It differentiates the fundamental accountability of Google’s AdWords from the...

When your brand dates back to 1913, it is what it is what it is, right? Wrong. Says Clorox VP Marketing Tarang Amin in Ad Age: The main...

So a typical music-based radio station has, what, about 12 minutes of non-program minutes per hour? Maybe a minute or two less? How does...

From MediaPost: Google’s promotional brochure for Audio Ads explains: “To protect your local card, we do not allow our advertisers to...

Google’s pact with Clear Channel: …the online search giant has struck a long-term agreement with the nation’s largest radio broadcaster...

From MediaBuyerPlanner: ZenithOptimedia has totally revised its global ad spending outlook and now predicts that the internet will...

Here is the email I got tonight from Google: Hello Mark, Thanks for your interest in our beta test of Google Audio Ads. We’re excited to...