mramsey1Jan 11, 2008Advertiser Optimism – only Newspaper worse than RadioFrom MediaPost: Only 16% of ad executives expect radio’s share of spending to increase over the next six months, down from 26% when...
mramsey1Dec 9, 2007“Non-Traditional Revenue” is dead. Long live “New-Traditional Revenue”Seth Godin’s soon-to-be-released book Meatball Sundae is built on the following premise: That too many companies look at the “cool...
mramsey1Sep 24, 2007Is your TV expenditure wasted? Find out this Friday.Not surprisingly, plenty of stations refused to participate in this project. They refused to volunteer their information. Fortunately, I...
mramsey1Sep 16, 2007Look who’s pushing Internet Radio – the RAB!From Media Daily News: ADVERTISING WEEK WILL BE COVERED by a dedicated Web radio station this year. Content will include streaming audio...