TNS Media Intelligence projects 2007 radio industry ad spending (including local, national spot, and netowrk) to be off by .3% compared to 2006.
Here are all the stats:
The 16% year-to-year increase in Internet spending is notable, especially since this is a distribution channel in which radio can compete way better than it does now.
And we already know that Internet advertising has surpassed radio advertising as a whole.
Right now your competitors are knocking heads in an effort to understand the best online strategies to tap this booming market.
Next week, I’ll lay out one of the best options available to you.