Look no further than online video.
According to eMarketer:
Of the 80% of viewers who had watched an online video ad, just over half had taken some sort of action. Nearly a third had checked out a Web site, while 22% had searched for more information, 15% had gone into a store and 12% had actually made a purchase.
Those are some astounding statistics. And you can bet that effectiveness translates to the price paid for the video.
Is your station in this business? Because you should be.
No, you will be.