This Friday’s NAB presentation is aimed at evaluating what stations do in terms of marketing and programming and then looking to see whether or not it works to influence ratings.
Not surprisingly, plenty of stations refused to participate in this project. They refused to volunteer their information.
Fortunately, I have spies and informants aplenty. As a result you may be surprised to see your station’s call letters up on my big screen this Friday – along with a description of what you did that did – or didn’t – work. And why.
For example, Philadelphia radio stations spent 3.5 million dollars on TV in the first five months of this year. I know how much you spent, when you spent it, and what your ratings results were.
And on Friday I’ll tell you whether or not that TV expenditure moved the needle. Or whether it was a vast waste of money.
Get ready. Seducing PPM: The 7 Habits of Highly Successful Ratings September 28, 2007 • 9:00AM – 10:15AM Charlotte Convention Center 217BC