Advertiser Optimism – only Newspaper worse than Radio
- mramsey1
- Jan 11, 2008
- 1 min read
From MediaPost:
Only 16% of ad executives expect radio’s share of spending to increase over the next six months, down from 26% when Advertiser Perceptions conducted a similar study last spring, and down from 19% when it conducted it last year.
Here’s the total chart:
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