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A Sneak Peek at Google Audio

Here is the email I got tonight from Google:

Hello Mark,

Thanks for your interest in our beta test of Google Audio Ads. We’re excited to let you know that you’ve been selected as one of a small group of AdWords advertisers to participate in a test of our program.

To make it easier to get started with Google Audio Ads, we are offering $400* toward your first radio ad campaign. If you’d like to take advantage of this promotion, you must create your radio ad using the Google Ad Creation Marketplace, a searchable directory of professional ad creation specialists. Note: the specialist who creates your ad will charge you separately from the advertising costs you’ll accrue once your campaign starts running.

Once you’ve created your new ad, use Google Audio Ads to create and run your radio campaign by April 30, 2007. Google will apply a $400.00 Audio Ads credit to your account within 30 days of the end of the promotion (by May 31, 2007).

Are you ready to give Google Audio Ads a try? Here’s how to get started:

To use the Google Ad Creation Marketplace to create your ad: 1. Sign in to your AdWords account at You’ll see an new ‘Audio Ads’ tab. 2. From the ‘Audio Ads’ tab, click ‘Ad Creation Marketplace.’ 3. Follow the steps to locate an ad creation specialist who offers the services you need.

When you’re ready to create a campaign: 1. Sign in to your AdWords account at 2. From the ‘Audio Ads’ tab, click ‘Get Started Now.’ 3. Follow the steps to create your radio campaign.

We hope Google Audio Ads will help you get your business on the radio, expanding the reach of your AdWords campaigns!

Visit the Google Audio Ads FAQ at to learn more.


Raina The Google AdWords Team

And here’s a peek at one of the key pages within the site – the one where you specify the demographic and geographic details of the buy (click on the image for a larger version)

The selection mechanism is certainly cool.

Interesting note: If I want my spot to run only here in San Diego, there is only ONE radio station currently in the program – period. No matter how you alter the selection criteria – still only one station. And that one station is an AC. Not a very good way to start for folks who actually want to move products and services (especially to Men) – although everything has to start somewhere.

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